Creative and detail-oriented Art Director and Graphic Designer with expertise in typography, visual hierarchy, and contrast, driving innovative and responsive design solutions. Proven ability to create wireframes and prototypes across fidelity levels, organize workflows meticulously, and deliver high-quality designs across print, digital, and motion graphics. A collaborative team player passionate about contributing to a positive team culture while staying at the forefront of design trends.
Ecotrend Ecologics - Distribution
Provided comprehensive marketing support to Ecotrend and its vendors by creating a diverse array of digital & print marketing materials.
DōMatcha - Retail
Specialized in designing visual content for digital platforms ensuring that visual communications are engaging, effective and aligned with the intended message and brand identity.
Aurora Cannabis - Retail
Led the comprehensive redesign of the blog page for both mobile and desktop platforms, successfully orchestrated a banner ad campaign & adeptly presented conceptual ideas to key stakeholders.
CSC Generation/Sur La Table - Retail
Collaborate closely with the creative team to innovate and elevate the brand by scaling its presence across diverse marketing channels.
Flair Airlines - Transportation
Crafted both static and animated assets to encompass all marketing channels for the 'Flair Savings Counter' campaign, ensuring the brand identity remained front & centre.
Manukora Honey - Retail
Designed engaging social media advertisements and crafted an animated landing page for a retail health and wellness product.
B.C. Government
Assigned the responsibility of designing a visually impactful chart and print posters to enhance common areas.
Flair People - HR Services
Led the comprehensive rebranding effort, overseeing the transformation of the logo, creating new branding materials, and orchestrating a website refresh utilizing Figma.
Blender Bites - Retail
Successfully finalized a diverse range of design projects, including packaging, social media assets, icons, HTML email signatures, comparative charts, and various marketing collateral.
Balance CBD - Retail
As the guardian of visual brand coherence and consistency across all communication pieces, I meticulously crafted packaging, icons, mock-ups, postcards, social media assets, brochures, and banners.
Dani Pepper CBD - Retail
Generated a diverse array of design deliverables, including packaging, labels, website assets, banners, product mock-ups, direct mail, wholesale documents, icons, and social media assets.
Kanabia CBD - Retail
Produced a wide range of design outputs, encompassing packaging, labels, website assets, banners, product mock-ups, and social media assets.
Limelight Marketing - Real Estate
Implemented an integrated marketing strategy focused on real estate professionals, covering everything from branding to websites.
Colour Energy - Wholesale/Retail
Designed comprehensive marketing assets for all seven companies within the Colour Energy brand.
Ashbury's Aromatherapy - Retail
Crafted distinctive branding for health and wellness products through white labeling.
Gaia Garden - Retail
Revitalized and redesigned the packaging and labels for health and wellness products.
ZE PowerGroup - IT/Software
Leveraged extensive experience with large datasets to distill complex information into comprehensible and accessible formats through the creation of impactful infographics and data visuals.
DataWatch - Publishing
Transformed DataWatch into a monthly magazine, positioning ZE PowerGroup as an industry leader through impactful design and content creation.
ZE Power Engineering
In my role as Team Lead in the Marketing Department at ZE, I spearheaded the development of marketing materials for this ZE PowerGroup subsidiary.
Beyond The Rack - Fashion/Retail
Directed a collaborative team of graphic designers, copywriters, and social media creatives to conceptualize and produce impactful campaigns, websites, blogs, packaging, corporate assets, and email productions for 24 flash sales.
Cliquesave - Commerce Marketplace
Crafted dynamic campaigns for an e-commerce marketplace that seamlessly connects subscribers with local merchants, offering a diverse array of activities, goods, and services throughout Canada.
Pharmaceutical Websites
Collaborated with a programmer to develop an educational-focused websites for Bayer Healthcare & Novartis.