Gaia Garden offers botanical products for your health and well being.
Context
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Contributions
Logo Refresh & Brand Guidelines
Herbal Tea Launch
Packaging Design
Social Media Assets
Logo Refresh & Brand Guidelines
Herbal Tea Launch
Packaging Design
Social Media Assets
Collaborators
Owners & Sales Manager
Owners & Sales Manager
The Project
Gaia Garden Corporate Marketing
Orchestrating Engaging Omni-Channel Campaigns
Gaia Garden Corporate Marketing
Orchestrating Engaging Omni-Channel Campaigns
My Design Responsibilities
As the lead designer, I orchestrated the creation of packaging, labels, and flash-sale campaign materials, augmented by engaging social media content. My strategic design contributions were pivotal in the successful launch of Gaia Garden's Herbal Tea collection, combining aesthetic appeal with brand-aligned messaging to captivate and engage the target audience.
As the lead designer, I orchestrated the creation of packaging, labels, and flash-sale campaign materials, augmented by engaging social media content. My strategic design contributions were pivotal in the successful launch of Gaia Garden's Herbal Tea collection, combining aesthetic appeal with brand-aligned messaging to captivate and engage the target audience.
Gaia Garden Social Media Posts
Gaia Garden Social Media Posts
Branding Design
Logo Refresh & Brand Guidelines
Steering Color Palette, Typography & Usage Protocols
Logo Refresh & Brand Guidelines
Steering Color Palette, Typography & Usage Protocols
In my role at Gaia Garden, I spearheaded the refinement of the brand and logo, aligning them with a focused marketing strategy. My initial step was to consolidate and organize existing branding elements into a comprehensive brand guideline. This process included the development of multiple logo variations to optimize branding efficiency. The resultant brand style guide meticulously outlined key elements such as typography, colour palette, tone of voice, and mission statement. These guidelines were instrumental in establishing a uniform brand aesthetic, empowering the client to foster a recognizable and cohesive identity across diverse platforms.
Visual Design
Gaia Garden Herbal Teas Launch
Branding & Marketing Initiatives for New Product Line
Gaia Garden Herbal Teas Launch
Branding & Marketing Initiatives for New Product Line
Colour Energy/Gaia Garden introduced their latest herbal tea product line. I curated packaging designs, developed bilingual labels, and presented them to key stakeholders. To enhance user-friendliness, I integrated intuitive icons onto the packaging and selected a legible font. Upon receiving approval, I meticulously prepared print-ready files and oversaw quality control measures. Additionally, I crafted website and social media assets to effectively market the new product line.
Gaia Garden Social Media Posts
Print Design
Packaging & Label Creation
Maintaining a Medical Aesthetic for Product Cohesion
Packaging & Label Creation
Maintaining a Medical Aesthetic for Product Cohesion
At Colour Energy/Gaia Garden, I played a pivotal role in the launch of the new herbal tea product line. My contributions encompassed curating packaging designs and developing bilingual labels, which I subsequently presented to key stakeholders. In a bid to enhance user-friendliness, I judiciously integrated intuitive icons into the packaging design and carefully selected fonts for optimal legibility. Following stakeholder approval, I diligently prepared the files for printing, ensuring strict adherence to quality control standards. Beyond the packaging, I extended my expertise to the digital realm, crafting compelling website and social media assets to effectively market and elevate the visibility of the new product line.
Gaia Garden Packaging
Gaia Garden Packaging
Social Media Design
Gaia Garden Social Media Channel
Tailored Assets Across Platforms
Gaia Garden Social Media Channel
Tailored Assets Across Platforms
Adhering to the core ethos of the brand, I skillfully developed a suite of high-quality and imaginative visual content, specifically tailored for social media platforms. These engaging images not only enhanced audience engagement but also seamlessly drew viewers into our brand's narrative as they scrolled through their feeds. More than just visual appeal, each design infused our content with vibrancy, showcasing our products compellingly. This approach provided our audience with a more profound understanding of our offerings, whether products, insights, or brand stories, and effectively resonated with their aspirations and sentiments.
Gaia Garden Social Media Posts
