ZE Power Engineering specializes in providing reliable transmission design, quality distribution engineering, telecommunication expertise, and project management.
Context
Client Work as Team Lead, Marketing Department for ZE PowerGroup, 2013-2016
Client Work as Team Lead, Marketing Department for ZE PowerGroup, 2013-2016
Contributions
RFP layout & production
Print Brochures
Factsheets
Print Folders & Corporate Stationary
Z-fold Brochure
RFP layout & production
Print Brochures
Factsheets
Print Folders & Corporate Stationary
Z-fold Brochure
Collaborators
P.Eng, COO
MBA, CMC, CFO
Engineers
Copywriters
P.Eng, COO
MBA, CMC, CFO
Engineers
Copywriters
The Project
ZE PowerEngineering Marketing Materials
Empowering Connections Through Marketing
ZE PowerEngineering Marketing Materials
Empowering Connections Through Marketing
My Design Responsibilities
As the Marketing Department Team Lead at ZE, a subsidiary of ZE PowerGroup based in Richmond, BC, I held the key responsibility for overseeing the marketing materials. ZE Power Engineering, established in 2004, is renowned for providing comprehensive services to the Canadian electrical utility industry, including transmission, substation, distribution, and project management. In my role, I was tasked with ensuring the timely and cost-effective delivery of a range of marketing materials, aligning with the company's commitment to excellence and service in the utility sector.
As the Marketing Department Team Lead at ZE, a subsidiary of ZE PowerGroup based in Richmond, BC, I held the key responsibility for overseeing the marketing materials. ZE Power Engineering, established in 2004, is renowned for providing comprehensive services to the Canadian electrical utility industry, including transmission, substation, distribution, and project management. In my role, I was tasked with ensuring the timely and cost-effective delivery of a range of marketing materials, aligning with the company's commitment to excellence and service in the utility sector.
Print Design
ZE PowerEngineering Request For Proposals
Connecting Through Great Design
ZE PowerEngineering Request For Proposals
Connecting Through Great Design
My Design Responsibilities
I created complex RFPs using Adobe inDesign. Firstly, I created the template that served as the backbone of these documents which were produced every six to eight weeks. These open request for bids to complete a new project proposed by ZE were made aesthetically pleasing by using related vector art between sections and appendixes. These editorial layouts were met with success as they resulted in lucrative contracts.
I created complex RFPs using Adobe inDesign. Firstly, I created the template that served as the backbone of these documents which were produced every six to eight weeks. These open request for bids to complete a new project proposed by ZE were made aesthetically pleasing by using related vector art between sections and appendixes. These editorial layouts were met with success as they resulted in lucrative contracts.
Print Design
Print Brochures
The Gateway to Business Engagement
Print Brochures
The Gateway to Business Engagement
My Design Responsibilities
Using Adobe inDesign, I created a glossy, print brochure giving a broad scope of functions. I created brochures that were intended to act as a detailed reference of the company. These brochure consisted of general information and were printed in mass quantities. I was responsible for maintaining the relationship with the printer as well as quality control. These brochures were also hosted on their corporate website as downloadable PDFs.
Using Adobe inDesign, I created a glossy, print brochure giving a broad scope of functions. I created brochures that were intended to act as a detailed reference of the company. These brochure consisted of general information and were printed in mass quantities. I was responsible for maintaining the relationship with the printer as well as quality control. These brochures were also hosted on their corporate website as downloadable PDFs.
Print Design
Print Folder & Corporate Stationary
Unleashing Creative Excellence
Print Folder & Corporate Stationary
Unleashing Creative Excellence
My Design Responsibilities
The creation of corporate assets were accompanied with business cards and print folders. The corporate stationary created a high-end feel to the accompany and presented an opportunity to bring new clients, spur ongoing relationships and ignite deeper interest in the company. For this particular print folder, a functioning graphic on the side that was a to-scale ruler and dissected the logo to create a branded graphic.
The creation of corporate assets were accompanied with business cards and print folders. The corporate stationary created a high-end feel to the accompany and presented an opportunity to bring new clients, spur ongoing relationships and ignite deeper interest in the company. For this particular print folder, a functioning graphic on the side that was a to-scale ruler and dissected the logo to create a branded graphic.
Print Design
Factsheets & Case Studies
Powering Your Marketing Success
Factsheets & Case Studies
Powering Your Marketing Success
In my role as a graphic designer, I specialized in creating factsheets and case studies that powerfully augmented marketing efforts. These materials, both printed and available as PDFs on the website, were meticulously designed to visually present key information on various topics. My focus was on making complex data easily digestible and engaging for readers. By employing a blend of compelling design elements and clear, concise layouts, I ensured that each piece not only captured the essence of the subject matter but also enhanced the audience's understanding and retention of the information. My ability to transform dense content into visually appealing, informative graphics played a significant role in our marketing success.
Print Design
Z-fold brochure
Unfolding Service Excellence
Z-fold brochure
Unfolding Service Excellence
As a skilled graphic designer, I leveraged Adobe InDesign to craft a Z-fold brochure, showcasing my proficiency in creating effective marketing assets. My design approach meticulously adhered to ZE Power Engineering's brand guidelines, ensuring a consistent and professional look and feel throughout the brochure. I focused on delivering a design that was not only visually appealing but also functionally intuitive, perfect for engaging potential clients. These brochures were produced in print form, providing tangible assets for direct client engagement, and were also made available as high-resolution, interactive PDFs on the company's website. This dual-format approach ensured that the information could be easily accessed and referenced at any time, demonstrating my ability to combine aesthetic appeal with practical utility in graphic design.
