Aurora Cannabis is a global leader in the cannabis industry serving both the medical and consumer markets.
Context
Work on behalf of Aurora Cannabis as UI/UX Designer, 2023
Work on behalf of Aurora Cannabis as UI/UX Designer, 2023
Contributions
• Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
• Conducted market research to define buyer's personas and understand the target audience.
• Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition
• Assembled a powerpoint presentation presenting data-driven decisions and key metrics
• Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
• Conducted market research to define buyer's personas and understand the target audience.
• Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition
• Assembled a powerpoint presentation presenting data-driven decisions and key metrics
Collaborators
Project Managers
Project Managers
The Project
Blog Re-design, Presentation Powerpoint & Banner Ad Campaign
Elevating An Online Presence
Blog Re-design, Presentation Powerpoint & Banner Ad Campaign
Elevating An Online Presence
My Design Responsibilities
I undertook the redesign of the blog page, with a keen focus on augmenting both its visual allure and navigational fluidity. This included the strategic incorporation of persuasive calls-to-action, all aimed at enriching the user experience and boosting the brand's digital footprint. My commitment to refining UX/UI design principles was instrumental in enhancing the website's overall functionality and aesthetic appeal. The re-design not only attracted visitors but also engaged them, built trust, and converted them into loyal customers.
To effectively communicate these design initiatives, I developed a custom PowerPoint presentation that outlined innovative strategies for augmenting user engagement and satisfaction. Furthermore, I led the development of various banners for a high-impact online campaign, showcasing my aptitude in leveraging design to achieve measurable results and user-centred solutions. My comprehensive skill set, coupled with a steadfast commitment to optimizing user experiences, underscores my capability as a valuable contributor to transformative design projects.
UX/UI Design
Strategic B2C Website Design
Crafting Impactful Brand Experiences
Strategic B2C Website Design
Crafting Impactful Brand Experiences
I led the strategic redesign of the corporate website's blog section, offering a range of design options to key stakeholders. My focus was on meticulously shaping the user experience, which involved creating detailed wireframes that emphasized spatial dynamics, content organization, functional features, and user interaction patterns. These elaborate wireframes served as a critical roadmap for the development process, ensuring that my design vision was effectively translated into a user interface that was both intuitive and captivating. This project highlighted my ability to fuse technical proficiency with creative insights, ultimately enhancing user engagement and interface usability.
Campaign Design
Banner Ad Campaigns
Captivating Clicks, Compelling Campaigns
Banner Ad Campaigns
Captivating Clicks, Compelling Campaigns
I specialized in creating dynamic banner advertisements customized to meet Aurora's distinct requirements, with a keen focus on optimization across diverse online platforms. Recognizing the multifaceted advantages of banner advertising, I strategically developed visuals that were in sync with varying brand objectives. Whether the goal was to elevate brand awareness, boost click-through rates, or directly funnel traffic to Aurora's digital platform, these meticulously crafted banner ads served as potent tools in achieving these targets. My approach combined artistic flair with practical design principles, ensuring each advertisement was not only visually compelling but also effective in its purpose.
Presentation Design
Powerpoint Presentation
Designing Clarity
Powerpoint Presentation
Designing Clarity
I developed an engaging PowerPoint presentation, specifically designed to captivate the attention of stakeholders. Understanding the critical importance of visual aids in the effective communication of complex information, my design strategy was twofold: to not only engage but also to enhance the presenter's delivery. This was achieved through the integration of succinct, yet powerful visuals, informative infographics, and essential data points, all contributing to a fluid and coherent presentation narrative. This tactical arrangement supported the presenter in maintaining a clear, structured storyline, optimizing the flow and pace of the meeting. Additionally, every design element was carefully selected to command the audience’s full attention, accentuating key points and deepening their engagement with the material presented. My design expertise ensured that the presentation was not just visually appealing, but also an effective tool in communication and engagement.
