Flair People is a human resource/hiring company headquartered in the U.K.
Context
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019
Contributions
Logo Refresh & Brand Style Guide
Website Re-design
Icon Creation
HTML Email Signatures
Email Templates & Assets
Logo Refresh & Brand Style Guide
Website Re-design
Icon Creation
HTML Email Signatures
Email Templates & Assets
Collaborators
Owner & CEO of Flair People
Freelance Developers
Owner & CEO of Flair People
Freelance Developers
The Project
Branding & Website Refresh
Crafting Impactful Identities, Reimagining Success
Branding & Website Refresh
Crafting Impactful Identities, Reimagining Success
My Design Responsibilities
In close collaboration with the client, I skillfully orchestrated the visual transformation of her company's brand identity, leveraging my extensive UX/UI design skills. This rebranding journey entailed a thorough overhaul, embracing a rejuvenated logo, a detailed brand style guide, custom-designed icons, meticulously conceived email templates, HTML signatures, and strategically planned website layouts. For these elements, I utilized Figma to ensure precision and cohesion in design execution.
The reimagined logo evolved from the "person icon" of its predecessor, encapsulating a contemporary aesthetic. My proposal introduced a new, modern typeface, a dynamic colour palette, and a series of circle graphics, all carefully selected to resonate with the client's vision. Once we established a definitive look and feel, I executed the design with precision, ensuring that every aspect aligned seamlessly with the intended brand image. This process showcased my ability to transform conceptual ideas into tangible, user-centric design solutions.
Branding Design
Logo Refresh & Brand Style Guide
Shaping Visual Excellence, Guiding Brand Identity
Logo Refresh & Brand Style Guide
Shaping Visual Excellence, Guiding Brand Identity
Leveraging my expertise in branding and logo design, I undertook the task of refreshing the client's existing brand identity with a focus on modernizing their logo. The redesign process involved the thoughtful integration of the iconic "person" element from the original logo, coupled with the introduction of a new circle graphic element and strategic typography placement. This revitalization was aimed at infusing contemporary aesthetics while maintaining the brand's core essence.
Following the client's approval of the updated logo, I meticulously crafted a comprehensive brand style guide. This guide meticulously detailed essential branding elements such as fonts, typography, colour palette, icons, and other critical design components. This document served as a foundational rulebook, pivotal in establishing and maintaining a cohesive and recognizable brand identity across various platforms. My approach in this project underscored my capability to not only redesign but also standardize a brand's visual language, ensuring consistency and recognizability in all forms of client communication.
Brand Style Guide
Brand Style Guide
Brand Style Guide
Brand Style Guide
Brand Style Guide
Brand Style Guide
Brand Style Guide
Brand Style Guide
UI Design
Website Re-design
Crafting User Experiences with Figma Precision
Website Re-design
Crafting User Experiences with Figma Precision
In my role as a UX/UI designer, I led the strategic overhaul of numerous sub-web pages, transitioning them into an infinite scrolling format. This initiative was aimed at reducing user interaction costs and boosting engagement. A critical part of this transformation involved clearly defining key functionalities, such as an advanced search feature and a streamlined customer account setup process.
My responsibility extended to the creation of detailed wireframes, where I concentrated on optimizing space utilization, content hierarchy, functionality, and user behavior patterns. These wireframes served as essential blueprints, guiding programmers in the development process.
The project entailed managing a complex website structure, which was divided into distinct sections catering to employers and employees, and further segmented by job types and locations. Implementing an integrated membership system was paramount to ensuring a fluid and intuitive user experience. In collaboration with developers based in South America, I utilized Figma for the creation of precise website mock-ups. This collaborative approach facilitated real-time updates and swift modifications in alignment with client feedback, ensuring a responsive and user-centric design process.
Website Layout Using Figma
Website Layout Using Figma
Icon Design
Simplified Graphical Representation
Simplifying Messages, Sparking Action
Simplified Graphical Representation
Simplifying Messages, Sparking Action
In addressing the complexities of the website's design, I employed my expertise in digital illustration to develop a series of icons, each meticulously crafted to convey specific meanings and facilitate user actions within the constraints of limited screen space. This strategic shift from text-heavy interfaces to the use of universally recognizable symbols significantly streamlined user comprehension and navigation. I tailored each icon to represent various industries distinctly, ensuring they were intuitive and assisted users in seamless site navigation, enhancing the overall user experience.
HTML Design
Email Signatures
Seamless Signatures, Everywhere You Go
Email Signatures
Seamless Signatures, Everywhere You Go
Leveraging my expertise in HTML and CSS, I crafted bespoke email signatures that effectively combined interactive links, icons, and brand-specific colour schemes. These designs elevated the professional brand image and strategically facilitated user engagement and actions through email interactions. Meticulously engineered to resemble the interactivity of a website rather than a traditional graphic, these signatures were optimized for performance. I achieved this by compressing the designs to enhance loading speeds without sacrificing quality. Furthermore, I ensured these email signatures were responsive, guaranteeing a consistent and flawless display across a variety of devices and email clients, thereby enhancing the user experience and maintaining brand consistency.
Email Design
Mobile-Responsive Email Design
Polished and Mobile-Responsive Delight
Mobile-Responsive Email Design
Polished and Mobile-Responsive Delight
Utilizing my expertise in UX/UI design, I meticulously crafted email templates and assets to maximize performance, with success measured by key metrics such as demand, engagement, and traffic. Employing Adobe Photoshop alongside BEEpro, the client's chosen email platform, I developed customized emails that adhered strictly to FlairPeople's brand guidelines. This process entailed the seamless integration of dynamic content, the incorporation of compelling calls-to-action, and the creation of unique graphics. These elements were strategically combined to enhance the overall effectiveness and impact of the email campaigns.
Digital Illustration Design
Graphical Illustrations
Charts, Vector Images & Icons
Graphical Illustrations
Charts, Vector Images & Icons
I employed a sophisticated blend of artistic flair and technical proficiency to create digital illustrations using advanced tools and software. My expertise enabled me to produce dynamic visuals, including charts, icons, and bespoke illustrations, all intricately designed while adhering to the brand's specific colour palette. These creations not only enhanced aesthetic appeal but also supported brand consistency across various mediums.
Email Graphics
Email Graphics
