Kanabia creates it's own unique hemp based CBD products which it sold directly to consumers on their website.
Context
Work on behalf of Hazel Bishop Graphics, 2020
Work on behalf of Hazel Bishop Graphics, 2020
Contributions
Website Assets
Product Mock-ups
Packaging & Labels
Icons
Website Assets
Product Mock-ups
Packaging & Labels
Icons
Collaborators
Partner, Kanabia
Partner, Kanabia
The Project
Website Banners, Print Labels & Packaging
Distinctive Marketing Assets Leading to Sales Growth
Website Banners, Print Labels & Packaging
Distinctive Marketing Assets Leading to Sales Growth
My Design Responsibilities
As a seasoned graphic designer, I assumed a pivotal role in the development and curation of diverse website assets, encompassing a wide array of elements from eye-catching banners to intricate product mock-ups and intuitive icons. My expertise was not limited to digital realms; I also served as the guardian of our packaging and print marketing materials.
My approach to designing website assets was holistic, prioritizing not only aesthetic appeal but also user engagement and brand alignment. The banners I created were strategically crafted to draw attention and guide the user journey, while the product mock-ups provided a realistic and detailed visualization of our offerings, enhancing the online shopping experience. The icons were designed to be both visually appealing and functional, aiding in effortless navigation and user interaction.
In managing the packaging and print marketing assets, I meticulously upheld the brand's visual identity, ensuring consistency and cohesiveness across all platforms. This involved a comprehensive understanding of the brand's ethos, which I translated into tangible designs that resonated with our audience. My work in this area spanned from conceptualization to production, overseeing every detail to guarantee that each piece accurately reflected the brand’s message and values.
Through a combination of creative ingenuity and strategic thinking, I successfully blended form and function in all my designs, reinforcing the brand's position in the market and contributing significantly to its visual storytelling.
UX/UI Design
Website Banners
Spotlighting Products in a Carousel Style
Website Banners
Spotlighting Products in a Carousel Style
In my capacity as a graphic designer, I specialized in creating compelling homepage banners that played a crucial role in highlighting and elevating key products, thereby contributing significantly to the company's overall success. My approach was multifaceted, combining creative flair with a strategic understanding of marketing objectives.
Each banner I designed was more than just a visual element; it was a carefully crafted tool designed to capture attention, convey a message, and encourage user engagement. I achieved this by blending high-quality product imagery with innovative graphics that not only showcased the product's features but also communicated its unique value proposition. This strategic placement of products on the homepage served as a dynamic entry point for visitors, directly influencing their shopping experience and decision-making process.
Understanding the importance of brand consistency, each banner adhered to the company’s style guide while also pushing creative boundaries. I utilized colour psychology, typography, and layout techniques to create a visually appealing and effective design. This attention to detail ensured that each banner was not just aesthetically pleasing, but also aligned with the company's branding and marketing goals.
Furthermore, I worked closely with the marketing team to align the banners with ongoing promotions and seasonal campaigns, ensuring that they remained relevant and timely. By monitoring performance metrics such as click-through rates and conversion rates, I continuously refined my designs to maximize their impact and effectiveness.
My role in designing these homepage banners was a testament to my ability to blend art and commerce, creating designs that not only looked great but also drove business objectives. Through this work, I contributed to enhancing the company's digital presence and overall market performance.
3D Design
Product Mock-ups
Modernizing Imagery, Minimizing Costs
Product Mock-ups
Modernizing Imagery, Minimizing Costs
As a skilled graphic designer, my expertise was instrumental in creating cost-effective yet high-quality product mockups, providing a practical alternative to conventional photography studio sessions. My approach involved the precise overlaying of approved packaging artwork onto 3D renderings, a process meticulously executed using Adobe Photoshop. This method allowed me to render the products with an impressive degree of visual realism, effectively showcasing them on our website.
These digital mockups were more than just visually appealing representations; they were strategic tools in our marketing arsenal. They facilitated a deeper understanding of stakeholder and consumer perspectives, offering valuable insights into the product's visual appeal and potential market reception. This feedback was critical in fine-tuning the product's aesthetic and enhancing the overall user experience.
My commitment to quality and attention to detail in these mockups played a pivotal role in minimizing costs while maintaining the high visual standards required for effective online product display. By combining technical proficiency with creative problem-solving, I ensured that these digital representations not only aligned with our brand's visual identity but also resonated with our target audience. This approach not only elevated our digital presence but also significantly contributed to the product development and marketing strategies.
Print Design
Packaging Production
Guardians of Visual Consistency
Packaging Production
Guardians of Visual Consistency
As the custodian of our brand's visual identity, I demonstrated exceptional proficiency in maintaining a consistent aesthetic across all communication materials. My responsibilities encompassed the design of engaging packaging, where I worked in close collaboration with the CEO to meticulously refine each aspect. My approach was underpinned by proactive research into the latest packaging trends, ensuring our designs remained innovative and competitive.
In addition, I cultivated and managed effective relationships with key stakeholders, which was instrumental in the conceptualization and presentation of our packaging designs. This role was crucial in effectively communicating our brand's vision and value proposition to potential investors. My strategic and thoughtful approach to design and stakeholder management significantly contributed to the brand's cohesive and compelling visual narrative, reinforcing its position in the market.
Print Design
Label Design
Crafting Packaging Excellence
Label Design
Crafting Packaging Excellence
Leveraging my expertise in graphic design, I created distinctive product labels that were instrumental in defining and differentiating the brand's identity in a competitive market. My approach to label design and production was both cost-effective and professional, contributing markedly to an increase in sales and enhanced brand recognition. Utilizing Adobe Illustrator, I adeptly navigated the complexities of various packaging designs, developing a diverse range of labels for multiple products. My focus was on maintaining the brand's core identity while adeptly condensing essential information into the limited space available on smaller labels, ensuring clarity and visual appeal in every design.
UX/UI Design
Website Banners
Spotlighting Products with Carousel Magic
Website Banners
Spotlighting Products with Carousel Magic
In my capacity as a graphic designer, I developed visually striking homepage banners that effectively highlighted and promoted select products. My design process involved a seamless integration of product imagery with graphic elements that vividly depicted each item's unique flavour profile. In close collaboration with web developers, we achieved a unified and holistic website experience. This synergy enabled the generation of innovative design solutions and the introduction of novel creative perspectives, significantly enriching the user experience and enhancing the website's visual appeal.
Icon Design
Icon Creation
Bridging Visual Communication
Icon Creation
Bridging Visual Communication
Utilizing my expertise in Adobe Illustrator, I skillfully crafted a series of 30-day money-back guarantee icons, constituting a significant enhancement to our marketing toolkit. These icons were not merely decorative but instrumental in fostering customer trust and confidence in our product offerings. My capacity to generate such influential graphic components underscores my dedication to boosting sales and reinforcing the integrity of our brand.
