Ecotrend Ecologics - Distribution

Provided comprehensive marketing support to Ecotrend and its vendors by creating a diverse array of digital & print marketing materials.

Ecotrend Ecologics is a leading distribution company specializing in health and wellness products across Canada. The company is dedicated to environmental sustainability while serving its diverse and unique client base.

Context
Work on behalf of Ecotrend Ecologic as Marketing & Art Director, 2024 - present

Contributions

Develop compelling graphic design assets for both print and digital campaigns that effectively represent the identities of Ecotrend and its vendor brands, while adhering to brand guidelines and visual standards.

Perform detailed reviews and quality checks to ensure that all design assets meet the highest standards of accuracy and quality before being released, maintaining brand integrity at all times.

Lead and manage a cross-functional team of programmers, designers, and marketing coordinators, fostering collaboration and ensuring the successful delivery of projects.

Work closely with marketing, sales, and vendor teams to understand campaign objectives and design requirements, integrating feedback to refine designs and ensure alignment with overall marketing strategies.

Strategically allocate and manage the marketing budget to maximize ROI, utilizing omni-channel marketing approaches. Develop, implement, and oversee strategies to promote Ecotrend's services and vendor products.

Plan, execute, and manage marketing campaigns across multiple channels, creating impactful design assets for both print and digital campaigns that reflect the identities of Ecotrend and its vendor brands while adhering to brand standards.

Collaborators
• Director of Vendor Relations
• Sales Managers & Representatives
• Contractors & Suppliers
• Graphic Designers
• Programmers
• Marketing Co-ordinators
• Vendors
• Owners & Managers
• QC Team
• Accounting Department

The Project
Managing Ecotrend's Various Marketing Needs
Expertly Navigating Ecotrend's Diverse Marketing Strategies

My Responsibilities

As an experienced Marketing Art Director, I have a proven track record of elevating brand identities and driving creative excellence. At Ecotrend, a leading distribution company known for championing environmentally sustainable practices and supporting diverse vendors across Canada, I have been instrumental in shaping and advancing the brand's visual and strategic presence.

In my role, I oversee the creation and optimization of vendor marketing assets, collaborating with vendors to establish clear marketing goals, streamline production workflows, and design adaptable templates. Partnering with the Director of Vendor Relations, managers, designers, and stakeholders, I lead cross-functional teams to set and achieve weekly objectives, develop comprehensive digital and print campaigns, and ensure all deliverables align with overarching brand strategies. Additionally, I conduct research on printers and packaging solutions, liaise with contract programmers, and mentor junior designers, fostering a culture of growth and creativity within the team.

My expertise lies in blending brand strategy with innovative visual design to create cohesive and compelling experiences across all consumer touch-points. From websites and email campaigns to print materials and social media channels, I craft holistic solutions that resonate with audiences and elevate brand authenticity.

With a passion for collaboration and a commitment to excellence, I am eager to bring my leadership, creativity, and strategic vision to the role of Art Director, driving impactful campaigns and shaping unforgettable brand stories.

Corporate Branding
Enhancing Ecotrend's Relevance & Appeal
Balancing the brand's heritage with new, fresh elements

After conducting a thorough brand audit, I developed and executed a comprehensive rebranding strategy that aligned with Ecotrend’s vision and values. Collaborating closely with key stakeholders, I established clear objectives and goals for the rebrand, identifying and addressing gaps in the original branding to ensure the updated identity resonated deeply with both current and potential customers.

Rather than redesigning the logo, I strategically refreshed the corporate look by enhancing existing color palettes and typography. This approach maintained brand recognition while modernizing the visual identity to create a more impactful and engaging presence. I updated visual elements and imagery to align with the new brand tone, ensuring psychological and emotional consistency with Ecotrend’s core messaging.

As part of the rebrand, I redesigned essential collateral—including business cards, letterheads, and packaging—to reflect the updated visual identity. Additionally, I created a comprehensive brand guideline, a detailed resource outlining the use of visual elements and messaging across all platforms. To ensure organizational alignment, I led efforts to educate team members on the new guidelines, enabling consistent application across every customer touchpoint.

Through a thoughtful and strategic approach to rebranding, I successfully elevated Ecotrend’s brand presence, reinforcing its position in the market and creating a foundation for continued growth.

Campaign Design
Monthly Promotions, Print Ads & Webinars
Crafting Impactful Campaigns Every Month

I designed and developed comprehensive InDesign templates to elevate the quality and consistency of monthly print materials and interactive PDFs. These templates were thoughtfully crafted to enhance the visual appeal of print ads and promotional content, with a particular focus on practitioner webinars. By streamlining the design process, I ensured cohesive brand representation across both print and digital marketing channels.

The templates were not only visually engaging but also highly adaptable, enabling seamless customization to meet the unique requirements of individual campaigns. This approach facilitated efficient production workflows while maintaining brand integrity, allowing the team to deliver impactful promotional materials across all platforms with ease.

Flyer Design
Professional Products - Monthly Promotional Flyer
Blend of Strong Design, Clear Messaging & Strategic Distribution

I led the design and development of a flyer template by clearly defining its purpose and target audience, ensuring both content and design aligned seamlessly with the intended goals. Through a deep understanding of the audience, I crafted a visually appealing template featuring a bold, concise headline to immediately capture attention and convey the flyer’s core message.

The design strategically communicated key offers while maintaining alignment with Ecotrend’s visual identity, incorporating consistent color schemes, typography, and logo placement. I selected high-quality images, graphics, and illustrations to enhance the flyer’s message, ensuring every visual element resonated with the audience.

To create a clear visual hierarchy, I employed bold fonts, varied text sizes, and contrasting colors, guiding the reader’s attention to the most critical information. Additionally, I emphasized readability by balancing design elements with ample white space, resulting in an uncluttered and user-friendly layout.

This approach not only strengthened the flyer’s effectiveness but also demonstrated my ability to merge strategic thinking with impactful design, delivering results that drive engagement and reinforce brand identity.

Flyer Design
Monthly Retail Promotional Flyers
Blend of Strong Design, Clear Messaging & Strategic Distribution

I developed a monthly flyer template designed to communicate key information effectively and concisely. By breaking the content into small, digestible sections and keeping copy brief and to the point, I ensured the layout was visually appealing and easy to read. I maintained consistent branding by incorporating cohesive design elements such as layouts, fonts, and color schemes, fostering strong brand recognition across each iteration.

The template I created was highly flexible and easy to update, allowing fresh content to be incorporated seamlessly without the need for a complete redesign. To drive engagement, I used attention-grabbing language, such as “Limited Time Offer” and “While Supplies Last,” creating a sense of urgency that motivates action.

For distribution, I optimized the flyer for multiple channels: email newsletters for sales reps to share with their clients, a low-resolution PDF converted into an interactive flipbook via Issuu for the corporate website, and a print-ready version made available via Dropbox for physical distribution.

By focusing on clear messaging, compelling design, and strategic distribution, I successfully created a monthly flyer that consistently engages audiences, strengthens brand loyalty, and drives measurable results.

Print Design
Mini-Catalogue, Design, Production & Project Management
Small Catalog, Big Impact: The Essentials, Beautifully Presented

As part of Ecotrend’s biannual production of mini-catalogs promoting line extensions and new SKUs, I redesigned this key marketing asset to enhance usability and visual appeal. By restructuring the catalog into distinct French and English sections, I improved readability and created space for larger, high-quality images and expanded content, ensuring a more engaging experience for the audience.

Additionally, I introduced a dedicated page to showcase all vendor logos, offering a comprehensive overview of Ecotrend’s diverse product range while reinforcing the company’s distinctive brand identity. This redesign not only elevated the catalog’s functionality and aesthetic but also strengthened its role as a vital tool for promoting Ecotrend’s offerings and values.

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