Accomplished graphic designer with over 20 years of experience in leading innovative design strategies and managing cross-functional teams to drive brand growth and enhance digital presence. Expert in utilizing a comprehensive suite of technical tools, including Adobe Creative Suite and Figma, to deliver high-quality design solutions across various platforms. Demonstrated success in orchestrating promotional strategies, optimizing content for diverse marketing channels, and maintaining strong collaborative partnerships to achieve exceptional results.
Aurora Cannabis - Retail
Led the comprehensive redesign of the blog page for both mobile and desktop platforms, successfully orchestrated a banner ad campaign & adeptly presented conceptual ideas to key stakeholders.
CSC Generation/Sur La Table - Retail
Collaborate closely with the creative team to innovate and elevate the brand by scaling its presence across diverse marketing channels.
Flair Airlines - Transportation
Crafted both static and animated assets to encompass all marketing channels for the 'Flair Savings Counter' campaign, ensuring the brand identity remained front & centre.
Manukora Honey - Retail
Designed engaging social media advertisements and crafted an animated landing page for a retail health and wellness product.
B.C. Government
Assigned the responsibility of designing a visually impactful chart and print posters to enhance common areas.
Flair People - HR Services
Led the comprehensive rebranding effort, overseeing the transformation of the logo, creating new branding materials, and orchestrating a website refresh utilizing Figma.
Blender Bites - Retail
Successfully finalized a diverse range of design projects, including packaging, social media assets, icons, HTML email signatures, comparative charts, and various marketing collateral.
Balance CBD - Retail
As the guardian of visual brand coherence and consistency across all communication pieces, I meticulously crafted packaging, icons, mock-ups, postcards, social media assets, brochures, and banners.
Dani Pepper CBD - Retail
Generated a diverse array of design deliverables, including packaging, labels, website assets, banners, product mock-ups, direct mail, wholesale documents, icons, and social media assets.
Kanabia CBD - Retail
Produced a wide range of design outputs, encompassing packaging, labels, website assets, banners, product mock-ups, and social media assets.
Limelight Marketing - Real Estate
Implemented an integrated marketing strategy focused on real estate professionals, covering everything from branding to websites.
Colour Energy - Health & Wellness - Wholesale/Retail
Designed comprehensive marketing assets for all seven companies within the Colour Energy brand.
Ashbury's Aromatherapy - Health & Wellness/Retail
Crafted distinctive branding for health and wellness products through white labeling.
Gaia Garden - Health & Wellness/Retail
Revitalized and redesigned the packaging and labels for health and wellness products.
ZE PowerGroup - IT/Software
Leveraged extensive experience with large datasets to distill complex information into comprehensible and accessible formats through the creation of impactful infographics and data visuals.
DataWatch - Publishing
Transformed DataWatch into a monthly magazine, positioning ZE PowerGroup as an industry leader through impactful design and content creation.
ZE Power Engineering
In my role as Team Lead in the Marketing Department at ZE, I spearheaded the development of marketing materials for this ZE PowerGroup subsidiary.
Beyond The Rack - Fashion/Retail
Directed a collaborative team of graphic designers, copywriters, and social media creatives to conceptualize and produce impactful campaigns, websites, blogs, packaging, corporate assets, and email productions for 24 flash sales.
Cliquesave - Commerce Marketplace
Crafted dynamic campaigns for an e-commerce marketplace that seamlessly connects subscribers with local merchants, offering a diverse array of activities, goods, and services throughout Canada.
Pharmaceutical Websites
Collaborated with a programmer to develop an educational-focused websites for Bayer Healthcare & Novartis.