Ashbury's Aromatherapy offers wholesale aromatherapy products promoting health and well being.
Context
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Contributions
Monthly Omni-channel Campaigns
Product Mock-ups
White Labelling
Social Media Assets
Monthly Omni-channel Campaigns
Product Mock-ups
White Labelling
Social Media Assets
Collaborators
Owners & Sales Manager
Owners & Sales Manager
The Project
Ashbury's Aromatherapy Corporate Marketing
Dynamic Omni-Channel Marketing Assets
Ashbury's Aromatherapy Corporate Marketing
Dynamic Omni-Channel Marketing Assets
My Design Responsibilities
As a graphic designer, I specialized in creating visually arresting packaging designs and intricate labels, complemented by dynamic assets for flash-sale campaigns and engaging social media content. My approach was characterized by a meticulous blend of creativity and strategic brand messaging, ensuring each design resonated profoundly with the intended audience. This holistic design philosophy enabled me to effectively communicate the brand's core message while captivating the target audience across various platforms.
As a graphic designer, I specialized in creating visually arresting packaging designs and intricate labels, complemented by dynamic assets for flash-sale campaigns and engaging social media content. My approach was characterized by a meticulous blend of creativity and strategic brand messaging, ensuring each design resonated profoundly with the intended audience. This holistic design philosophy enabled me to effectively communicate the brand's core message while captivating the target audience across various platforms.
Print Design
White-Labelling Services
Establishing Authentic Brand Presence
White-Labelling Services
Establishing Authentic Brand Presence
At Colour Energy/Ashbury's Aromatherapy, my role as a graphic designer was central to advancing white-labeling initiatives in the esoteric wellness industry. I brought critical expertise to the table in developing and implementing comprehensive marketing strategies and custom product creations for a varied clientele, including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners. My primary responsibility was to ensure that each project authentically represented the client's unique brand identity, harmonizing with their specific vision and ethos.
My duties extended well beyond conventional design. I took on the significant task of ideating and refining logos and brand elements, presenting strategic branding concepts to key stakeholders. Upon receiving approval, I meticulously applied these branding guidelines across a range of products and marketing campaigns, playing a crucial role in upholding brand consistency and authenticity across diverse client projects.
I led the design of packaging, labels, and product mock-ups, focusing particularly on creating custom product labels that were essential in establishing and differentiating brand identities. My designs balanced professionalism with cost-effectiveness, contributing significantly to sales growth. Utilizing Adobe Illustrator, I developed a wide range of packaging and labels, ensuring consistent brand identity through careful selection of fonts and colour palettes.
Handling multiple projects under tight deadlines, I skillfully designed impactful label designs for various industries. As the custodian of visual brand integrity, I faced the challenge of conveying vital information on compact packaging spaces while maintaining visual appeal and brand coherence. My comprehensive approach to graphic design was instrumental in enhancing brand recognition and achieving business objectives.
Ashburys White Labelling
Ashburys White Labelling
Ashburys White Labelling
Visual Design
Crafting Impactful Ad Campaigns
Distinctive Creativity Across Platforms
Crafting Impactful Ad Campaigns
Distinctive Creativity Across Platforms
At Ashbury's Aromatherapy, our guiding philosophy revolves around empowering individuals through products that embrace the transformative power of colour, nurturing holistic well-being across body, mind, and soul. Embodying this vision, I led the creation of monthly marketing campaigns, skillfully blending various mediums to maximize impact. My role involved designing integrated email campaigns, crafting vibrant banners for the website, and producing engaging social media content. Additionally, I developed tangible printed materials, including eye-catching drop-box flyers and informative promotional factsheets. This holistic approach to graphic design ensured a consistent and immersive brand experience, reinforcing our mission across all customer touch-points.
3D Design
Leveraging 3D Packaging Renderings
A Cost-Effective Studio Alternative
Leveraging 3D Packaging Renderings
A Cost-Effective Studio Alternative
In my capacity as a graphic designer, I expertly developed product mockups, providing an economical yet high-quality alternative to conventional photo studio arrangements. These mockups were prominently displayed on the website, showcasing products with impeccable visual fidelity. Utilizing advanced 3D packaging renderings, I adeptly overlaid these with approved artwork, employing Adobe Photoshop to refine and enhance their realism. This meticulous approach resulted in a presentation that was both lifelike and visually compelling, effectively showcasing the products in their best light.
Social Media Design
Ashbury's Aromatherapy Social Media Channel
Tailored Assets for Diverse Platforms
Ashbury's Aromatherapy Social Media Channel
Tailored Assets for Diverse Platforms
Upholding the brand's unique identity, I consistently delivered innovative and high-quality designs for social media assets. My creative approach significantly enhanced audience engagement, capturing attention in the midst of their social media browsing. These designs injected vibrancy into our content, effectively highlighting our products. This thoughtful strategy offered followers a more profound understanding of our diverse offerings, ranging from products to informative content. By adeptly weaving compelling brand narratives and insightful perspectives, I ensured that each design not only captivated but also educated our audience.
