Blender Bites - Retail

Successfully finalized a diverse range of design projects, including packaging, social media assets, icons, HTML email signatures, comparative charts, and various marketing collateral.

Blender Bites produces frozen smoothie cubes enriched with probiotics, vitamins, and essential nutrients.

Context
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019

Contributions
Packaging
PDQ Boxes
Social Media Posts
Charts

Collaborators
CEO, Blender Bites
Project Manager

The Projects
Omni-channel Marketing & Branding Excellence
Expanding Influence with Tailored Assets

My Design Responsibilities
In a targeted marketing campaign, I expertly highlighted the unique value propositions of Blender Bites by developing materials specifically designed for our key demographic segments. My role involved a holistic transformation of the Blender Bites brand identity into a suite of marketing assets. This encompassed the complete redesign of packaging components, including PDQ box mock-ups, and the meticulous creation of supplementary elements like hangtags and labels, ensuring cohesive branding across all customer touch-points.

3D Design
Product Mock-ups
Modern Mock-ups, Beyond Traditional Photography

Utilizing my expertise in Adobe Photoshop, I created sophisticated product mock-ups, providing a cost-efficient solution compared to conventional photo studio shoots. These mock-ups, crafted with 3D packaging renderings, were skillfully blended with approved artwork to produce realistic and engaging visuals for our website's product imagery. This approach not only enhanced online product presentation but also served as a critical tool for gathering feedback from stakeholders and potential users, allowing for valuable insights into the product's design and functionality.

Packaging Design & Product Mock-up

Print Design
Packaging Production
Packaging Visual Consistency, Unifying Communication

In my capacity as the guardian of brand coherence across all communication channels, I engaged in a collaborative partnership with the CEO to develop visually stunning packaging designs. My approach involved conducting thorough research into current packaging trends and establishing robust relationships with key stakeholders. This enabled me to present innovative packaging concepts effectively to potential investors, demonstrating a blend of creativity and market awareness.

Print Design
Mylar Bag Design
Captivating The Audience

I executed influential design solutions for packaging and trims, notably a custom-designed stand-up Mylar bag to preserve product freshness. My process encompassed thorough initial research, innovative concept development, and meticulous execution through to the final production stage. I skillfully conceptualized the designs for the Mylar bags and efficiently communicated these concepts to stakeholders, ensuring clarity and alignment with the project's objectives.

Print Design
PDQ Boxes
Storage, Striking & Customized

I orchestrated the design and production of PDQ boxes, including their mock-ups, and adeptly presented them to stakeholders, culminating in the finalization of print files. These bespoke storage solutions were meticulously crafted to ensure product freshness in the freezer environment, while simultaneously harmonizing with our brand's aesthetic. Adorned with vivid colours and imagery of fresh fruit, these boxes not only fortified our brand identity but also distinguished themselves on retail shelves, contributing to a substantial increase in sales.

Packaging Mock-up

Social Media Design
Social Media Posts
Crafting Visually Engaging Stories Across Platforms

In my role, I upheld and enhanced our brand's identity by producing a range of high-quality, imaginative visuals for social media, encompassing both static and animated assets. This content notably amplified user engagement, capturing the audience's attention across their social media feeds.

Through strategic collaborations with influencers, I injected fresh energy into our content strategy, which allowed for a more dynamic and effective showcase of our products. This partnership enabled us to provide followers with a more comprehensive understanding of our offerings, ranging from product features to recipes and informative content, deepening their engagement and connection with the brand.

Blender Bites Social Media

Print Design
Charts, Brochures & Visual Designs
Charting Brand Consistency Across Communication

In my capacity as a designer, I focused on creating charts that significantly improved consumers' understanding and retention of product details. I was fully responsible for the entire design process, which included conducting thorough research, testing, engaging in cross-functional collaborations, and executing the visual aspects. My efforts culminated in the development of vital corporate assets, such as informative charts and brochures, which played a key role in conveying product information effectively.

Comparison Chart

Comparison Brochure

HTML Design
HTML Email Signatures
Seamless Design Across Platforms & Devices

Leveraging my proficiency in HTML and CSS, I engineered custom email signatures replete with interactive links, icons, and brand-specific colour schemes. These enhancements not only augmented our professional brand image but also facilitated specific recipient actions. Designed with a web-centric architecture, rather than a mere graphic representation, these signatures were optimized for swift loading times while maintaining high-quality visuals. This approach guaranteed uniform display and functionality across a variety of devices and email platforms, enhancing overall communication effectiveness.

Packaging Design & Product Mock-up

Packaging Design & Product Mock-up

Packaging Mock-up

Packaging Mock-up

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Comparison Chart

Comparison Brochure

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