ZE PowerGroup Inc. is the force behind ZEMA, a leading-edge platform specializing in data analytics, integration & automation tailored for the energy & commodity markets.
Context
Work on behalf of ZE PowerGroup Inc. as Team Lead, 2013-2016
Work on behalf of ZE PowerGroup Inc. as Team Lead, 2013-2016
Contributions
Website Design
UX/UI Design
Prototyping & Wire-framing
Email Campaigns & Template Creation
Blog Layout & Design
Monthly Email Newsletter Layout Creation
ZECO Launch & Campaign Development
Lunch & Learn Campaign Design
ZE Intranet Layout & Campaign Creations
Monthly Magazine Production
Software Factsheet Production
Infographic Design
White Papers, Case Studies & Technical Papers
HR Department Asset Creation
Corporate Stationary Production
ZE Mobile Launch Design
Pop-up Display Production
User Forum Campaign Design
FutureSource/Interactive Data Partnership Campaign Creation
ZEMA User Community Launch Design & Project Management
DataWatch Magazine Template & Production
Vector Icon Creation
Website Design
UX/UI Design
Prototyping & Wire-framing
Email Campaigns & Template Creation
Blog Layout & Design
Monthly Email Newsletter Layout Creation
ZECO Launch & Campaign Development
Lunch & Learn Campaign Design
ZE Intranet Layout & Campaign Creations
Monthly Magazine Production
Software Factsheet Production
Infographic Design
White Papers, Case Studies & Technical Papers
HR Department Asset Creation
Corporate Stationary Production
ZE Mobile Launch Design
Pop-up Display Production
User Forum Campaign Design
FutureSource/Interactive Data Partnership Campaign Creation
ZEMA User Community Launch Design & Project Management
DataWatch Magazine Template & Production
Vector Icon Creation
Collaborators
Director of Marketing & CFO
Video Editor
Web Developpers
Copywriters
Director of Marketing & CFO
Video Editor
Web Developpers
Copywriters
The Project
Omni-channel Marketing Materials & Corporate Branding Strategies
Precise & Purpose-driven Marketing Assets
Omni-channel Marketing Materials & Corporate Branding Strategies
Precise & Purpose-driven Marketing Assets
My Design Responsibilities
Promoted to Team Lead in the Marketing Department within my first year at the company, I led with a focus on data-driven strategies and strong team collaboration. This approach enabled us to deliver diverse and effective marketing solutions across various departments. I was at the forefront of creating an array of impactful marketing assets, including reports, charts, editorial graphics, newsletters, email signatures, blog posts, white-papers, case studies, and comprehensive corporate visuals.
Promoted to Team Lead in the Marketing Department within my first year at the company, I led with a focus on data-driven strategies and strong team collaboration. This approach enabled us to deliver diverse and effective marketing solutions across various departments. I was at the forefront of creating an array of impactful marketing assets, including reports, charts, editorial graphics, newsletters, email signatures, blog posts, white-papers, case studies, and comprehensive corporate visuals.
My quick ascension to the role of Team Lead underscored my rapid adaptability and leadership skills. Leveraging a data-centric approach and fostering team unity, we effectively tackled complex marketing challenges. I was instrumental in producing a wide range of influential marketing materials that spanned various formats and mediums.
Managing a versatile team of two copywriters, two developers, a video editor, a social media expert, and contractors, I ensured smooth collaboration for external production processes. My proactive involvement with suppliers and printers not only strengthened these partnerships but also contributed to the development of strategic processes that enhanced our business infrastructure. This laid the foundation for scalability and long-term growth, maintaining high standards of consistency and accuracy across all platforms.
UX/UI Design
Strategic B2B Website Design
Impactful Brand Experiences
Strategic B2B Website Design
Impactful Brand Experiences
Collaborating hand-in-hand with programmers, I meticulously crafted website mock-ups, presenting diverse design options to key stakeholders. As a dedicated UX/UI designer, I meticulously sculpted the user experience, producing intricate wireframes that prioritized spatial dynamics, content hierarchy, feature functionalities, and user interaction patterns. These comprehensive wireframes not only guided the development process but also ensured the seamless translation of design vision into an intuitive and engaging user interface.
Conducting rigorous A/B testing, we refined ZE PowerGroup's website, tailoring it precisely to the company's unique context and optimizing its marketing efficacy. Collaborating intimately with developers, I meticulously crafted the user experience, ensuring seamless interactions with ZE's suite of services and products. Utilizing Adobe Photoshop, I designed bespoke interfaces with a keen emphasis on brand consistency, subsequently equipping developers with high-fidelity graphics to bring the vision to life.
As the Team Lead for the Marketing Department, I spearheaded the design, maintenance, and evolution of our corporate website. Ensuring the site remained current with regular content updates, I strategically enhanced its domain authority while consistently delivering relevant and valuable information to users, reinforcing its credibility and utility.
As a UX/UI designer, my primary role encompassed crafting meticulous wireframes that emphasized optimal space allocation, content prioritization, functional capabilities, and user behaviours. These comprehensive wireframe designs acted as guiding beacons for our development team. Concurrently, our strategic initiatives, including engaging videos, targeted weekly email campaigns, insightful monthly newsletters, impactful blogs, and diversified multichannel selling approaches, were instrumental in amplifying website traffic and user engagement.
ZE Website Design
ZE Website Design
ZE Website Design
ZE Website Design
ZE Website Design
UX/UI Design
Email Template Creation & Production
Mobile-responsive Email Designs
Email Template Creation & Production
Mobile-responsive Email Designs
My role encompasses overseeing the maintenance of email templates and coordinating production schedules, with key performance indicators focused on demand, engagement, and traffic metrics. As the Team Lead, I spearheaded and executed comprehensive corporate email campaigns in collaboration with programmers, highlighting software features, upcoming events, seasonal promotions, and critical updates. Within the marketing department, I adeptly leveraged extensive datasets to transform complex information into digestible and engaging visuals, including infographics and data-driven graphics.
At specific intervals throughout the year, I undertake the task of redesigning and revitalizing email templates. Leveraging Adobe Photoshop, I craft multiple design variations, subsequently presenting them to stakeholders for feedback. Upon approval, I seamlessly integrate these designs into our email templates and meticulously update the email specification sheet.
Utilizing Adobe Photoshop, I curate layouts that incorporate content from our copy team, imagery sourced from stock photography, and screen captures of the ZEMA software interface. Upon endorsement by the Head of Marketing, these files are handed over to our programming team for email development, after which we collectively execute rigorous quality assurance measures.
UX/UI Design
Blog Design & Optimization
Seamless & Engaging User experiences
Blog Design & Optimization
Seamless & Engaging User experiences
During my time at the company, I played a crucial role in collaborating with our skilled programming team to conceptualize and launch the ZE blog. This strategic venture significantly strengthened our digital presence, establishing ZE as a leader and innovator in the industry. The blog quickly turned into a key asset, attracting high-quality leads to our corporate platform. It served not only as a hub for sharing insights and expertise but also as a dynamic tool for engagement, reflecting our commitment to staying at the forefront of industry trends and thought leadership. The successful launch and management of the blog underscored our ability to combine technical skill with creative marketing strategies, enhancing our reputation and reach in the market.
UX/UI Design
Client Email Newsletter
Championing ZE's Corporate Vision & Objectives
Client Email Newsletter
Championing ZE's Corporate Vision & Objectives
During my tenure, I revamped the monthly client newsletter, infusing it with a fresh aesthetic featuring user-friendly icons, seamlessly integrated social media links, enriched imagery, and dedicated ad spaces spotlighting ZE's corporate objectives. Utilizing Adobe Photoshop, I meticulously redesigned the newsletter template before seamlessly transitioning it to our development team.
My enhancements included refining the design elements, introducing contemporary icons and colour schemes, and enhancing user experience by adopting infinite scrolling for select sub-web pages. Furthermore, through rigorous A/B testing, we meticulously tailored our website to resonate with the company's unique context, optimizing our overarching marketing strategy.
ZE Client Newsletter Email Template
Campaign Design
ZECO Launch & Campaign
Digital Campaign Across Customer Touch-points
ZECO Launch & Campaign
Digital Campaign Across Customer Touch-points
Strategically integrated dynamic content with robust CTAs, crafting distinct and captivating creatives across all digital touch-points—ranging from the website and email campaigns to both paid and organic social media platforms—while strictly adhering to ZE PowerGroup Inc.'s brand guidelines.
Furthermore, I played a pivotal role in bolstering the Sales Team's efforts by developing compelling assets tailored for the User Forums hosted in Toronto and Houston. These forums served as premier events, enlightening clients on optimal utilization of the ZEMA software. Collaborating closely with programmers, I orchestrated the design of the events page on our corporate website. This encompassed implementing intuitive features such as a calendar interface, dynamic carousels, and illustrative icons, ensuring seamless user navigation and comprehension.
ZEMA User Forum Assets
ZEMA User Forum Assets
Campaign Design
Lunch & Learn Campaign
Strategic Promotion for User Forum Events
Lunch & Learn Campaign
Strategic Promotion for User Forum Events
As the Team Lead and Senior Graphic Designer, I spearheaded the design and development of the 'Lunch & Learn' initiative, seamlessly blending educational content with strategic advertising for the ZEMA application. Entrusted with a leadership role, I orchestrated and crafted an extensive suite of corporate creative assets tailored for both online and traditional media platforms.
My contributions encompassed the meticulous design of agendas, bespoke web pages, captivating banners, curated guest speaker lists, and meticulously crafted name tags, ensuring a cohesive and impactful event experience.
Campaign Design
ZE Intranet Website Layout & Campaign
Interactive & Engaging Resource Hub for Employees
ZE Intranet Website Layout & Campaign
Interactive & Engaging Resource Hub for Employees
Collaborating closely with a team of skilled programmers, we embarked on the strategic development and launch of ZE's internal intranet, tailored to serve as a comprehensive resource centre for our dedicated employees. This dynamic platform became the go-to destination for the latest company news, employee benefits, specialized training modules, organizational policies, and customizable templates. Additionally, it provided a seamless interface for employees to manage and add funds to their virtual canteen wallets.
To foster consistent engagement and communication, I took the initiative to design a visually captivating email template using Adobe Photoshop. This bi-weekly communication piece aimed to inform and engage our staff effectively. In a synergistic collaboration with programmers and adept copywriters, we transformed the intranet into an amalgamation of fun and insightful content, ensuring its relevance to every employee.
Further amplifying engagement levels, I conceptualized and crafted monthly posters spotlighting individual staff members. Each poster narrated a unique story, highlighting how the intranet resolved specific challenges. These personalized narratives not only showcased the power of our intranet but also fostered a sense of community and recognition. Harnessing the capabilities of Adobe Illustrator, I transformed staff members into delightful cartoon characters, capturing their essence and personality traits. Prior to display, each individual was consulted and provided their approval, ensuring authenticity and representation.
ZE Intranet
ZE Intranet
ZE Intranet
Intranet posters
Intranet posters
Print Design
Software Factsheets
Bridging Understanding & Value
Software Factsheets
Bridging Understanding & Value
As Senior Graphic Designer, I meticulously crafted compelling fact sheets for each ZEMA software application, empowering potential clients with a clear understanding of services and benefits.
Utilizing Adobe InDesign, I designed streamlined, recto-verso fact sheets that seamlessly blended visual elements with concise information. These sheets, both printed and released as interactive PDFs on our corporate site, showcased application screenshots alongside visually engaging tables, charts, and bullet points. The result? A visually appealing and easily digestible resource for our audience.
Infographic Design
Infographics
Transforming Complex Data with Engaging Infographics
Infographics
Transforming Complex Data with Engaging Infographics
I specialize in designing infographics that distill intricate data sets into comprehensible and engaging visual narratives. By leveraging design principles and storytelling techniques, I transform vast information into visually compelling graphics that resonate with audiences. These infographics not only simplify complex data but also enhance understanding and retention for viewers.
Harnessing evidence-based strategies, I adeptly catered to diverse departmental marketing requirements by curating compelling and data-driven assets. My proficiency with extensive datasets allowed me to transform intricate information into accessible insights using engaging infographics and visuals. Utilizing Adobe Illustrator, I developed infographics featured on the corporate website and within email campaigns, effectively illustrating data patterns. Additionally, I crafted specialized onboarding infographics for new hires, offering transparent insights into processes and responsibilities, all hosted on our internal server.
Print Design
White-papers, Case Studies & Technical Papers
Optimized Content Templates for In-depth Analysis
White-papers, Case Studies & Technical Papers
Optimized Content Templates for In-depth Analysis
Utilizing my expertise in Adobe InDesign, I skillfully developed templates for white papers and case studies, streamlining production time while enhancing their visual quality. My proficiency in Adobe Illustrator allowed me to create detailed charts that seamlessly integrated our unique corporate color scheme, further enriched with select cover images from top-tier stock libraries. These materials were meticulously printed and concurrently made available as high-resolution, downloadable PDFs on our corporate website. This approach of maintaining brand consistency was pivotal in producing accessible and appealing marketing materials. These resources served dual purposes: as tangible printed assets and as digital content, significantly boosting our online visibility and search result rankings. My graphic design skills were instrumental in creating these multifaceted, visually coherent materials that effectively communicated complex information while reinforcing our brand identity.
ZE PowerGroup Manuals
ZE PowerGroup Manuals
ZE PowerGroup Manuals
ZE PowerGroup Manuals
Print Design
HR Department Support
Onboarding Resources & Visual Aids
HR Department Support
Onboarding Resources & Visual Aids
In my role, I spearheaded the development of essential materials to bolster the HR team's recruitment and onboarding efforts. This encompassed curating a comprehensive new hire packet, complete with maps, organizational charts, and foundational company insights. Additionally, I crafted an employee handbook that served as a pivotal reference guide, elucidating company policies and benefits. Infusing a light-hearted tone into these resources, I aimed to alleviate initial job apprehensions and first-day anxieties, while concurrently encapsulating the company's distinct culture and values.
ZE PowerGroup Employee Handbook
ZE PowerGroup Employee Handbook
Campaign Design
ZE Mobile Launch
Tailored for Marketing Assets
ZE Mobile Launch
Tailored for Marketing Assets
In alignment with ZE's esteemed brand identity, I spearheaded a comprehensive design initiative for the mobile software launch. I meticulously crafted fact sheets, developed a cohesive icon that seamlessly integrated with our existing software aesthetics, and conceptualized dynamic banner ad campaigns and handbills. Leveraging Adobe Illustrator and Photoshop, I adeptly translated the essence of our software into visually engaging mobile graphics, ensuring consistency and fresh appeal across all digital touch-points.
Drawing inspiration from the cohesive visual language of our software suite, I meticulously crafted an icon that harmoniously aligned with existing software elements. To invigorate our campaign's vitality, I conceived a diverse array of banner ads, ensuring a fresh and dynamic appeal throughout. Leveraging the advanced capabilities of Adobe Illustrator and Photoshop, I expertly reimagined and refined the software elements, translating them seamlessly into captivating mobile graphics.
ZE Mobile Launch
ZE Mobile Launch
Print Design
Pop-up Displays
Captivating & Immersive Pop-up Displays
Pop-up Displays
Captivating & Immersive Pop-up Displays
Masterfully designed a diverse range of immersive pop-up displays, meticulously overseeing their creation, printing, and ensuring top-tier quality control for conferences. These dynamic banners seamlessly transformed our office space when not dazzling attendees at events, trade shows, or conferences, ensuring consistent brand presence and impact.
ZEMA Print Popups
ZEMA Print Popups
Campaign Design
ZEMA User Forum Campaign
Orchestrated Omni-channel Marketing Materials
ZEMA User Forum Campaign
Orchestrated Omni-channel Marketing Materials
During my tenure as Senior Graphic Designer at ZE Corporation, I spearheaded the comprehensive marketing strategy for our User Forum. This involved crafting captivating email templates, meticulously designed landing pages, and dynamic website assets like banners. Adopting an integrated omni-channel approach, I curated compelling direct mailers, vibrant handbills, and a sophisticated magazine-style brochure highlighting the essence of Vancouver.
For the pivotal day of the conference, I meticulously designed essential collateral such as name-tags, insightful surveys, detailed agendas, and comprehensive speaker bios. Furthermore, I orchestrated the production of eye-catching pop-up print banners. Ensuring excellence at every touchpoint, I maintained rigorous quality control standards and fostered strong partnerships with printing vendors. As a thoughtful touch, each participant received a curated welcome package, encapsulated by our Vancouver-centric magazine brochure, enhancing their overall forum experience.
Campaign Design
Future Source/Interactive Data Partnership Campaign
Omni-channel Marketing Materials
Future Source/Interactive Data Partnership Campaign
Omni-channel Marketing Materials
In my role as Team Lead, I was at the helm of orchestrating extensive corporate campaigns, especially during the critical merger phase of ZE software with Interactive Data/Future Source. My team and I developed a comprehensive "Lunch and Learn" session and an engaging webinar to boost engagement and awareness. In close collaboration with our talented programmers, we created an effective landing page, tailored for email campaigns, to maximize the visibility of these events.
A key element of our marketing strategy was a custom-designed graphic that visually represented the union of the two software entities. This graphic became a focal point, featured prominently on our homepage carousel and cleverly integrated into our banner ads. Our email initiatives were equally dynamic, incorporating a live countdown and strategically placed calls-to-action to engage users actively.
To provide an in-depth understanding of the merger, I developed a detailed chart that complemented our factsheet and white paper campaigns. Using intuitive icons and maintaining the brand's distinct style, this chart presented complex details in an easily digestible format. Catering to the varied preferences of our audience, I designed two distinct versions of this chart, each optimized for different platforms.
With Adobe Illustrator, I created an infographic that distilled complex information into visually appealing and informative aids. This combination of clear imagery and concise text effectively conveyed the merger's advantages to our audience. In addition, I produced a concise one-page factsheet, available in both print and digital formats, and an extensive white paper that delved deeply into the details of the software integration, ensuring comprehensive understanding among stakeholders.
Lastly, my expertise with Adobe Photoshop was instrumental in designing captivating web banners for the webinar and "Lunch and Learn" events. These banners were strategically placed across our corporate website, partner platforms, and selected external sites, thereby enhancing our campaign's reach and impact.
Campaign Design
ZEMA Community Campaign
Corporate Branding Strategies
ZEMA Community Campaign
Corporate Branding Strategies
In my capacity as Team Lead, I spearheaded the comprehensive campaign for the ZEMA User Community, focusing on both the conceptualization and execution phases. Central to this was the design of an iconic infographic that encapsulated the essence and vibrancy of the community, serving as a pivotal visual anchor across all marketing collateral.
Collaborating closely with a team of adept programmers, we architecturally designed a multifaceted website replete with interactive catalogs, a rich resource library, enlightening webinars, robust online support mechanisms, and an engaging discussion forum.
My role extended beyond digital realms. For the website's grand unveiling, I orchestrated the creation of captivating print handbills and meticulously crafted direct mail postcards. Recognizing the need for sustained engagement, I devised a spectrum of email templates ranging from the comprehensive monthly newsletters to more frequent touch-points, ensuring consistent user interaction and feedback.
Additionally, the ZEMA Community served as a conduit, guiding users towards an educational portal. Here, they were incentivized to delve deeper, earning coveted certificates attesting to their proficiency in leveraging the software's capabilities.
Icon Design
Custom Icon Creation
To Ease Navigation & Understanding
Custom Icon Creation
To Ease Navigation & Understanding
In the realm of digital branding and user experience, custom icon creation stands as a cornerstone. Tailored icons not only enhance aesthetic appeal but also play a pivotal role in conveying brand identity and facilitating intuitive user interactions. By meticulously crafting icons that resonate with the brand's ethos and the target audience's expectations, businesses can elevate their digital presence, ensuring memorable and cohesive user experiences across platforms.
Branding Design
Logo & App Icon Creation
Where Vision Meets Design
Logo & App Icon Creation
Where Vision Meets Design
In my role as a graphic designer, I demonstrated expertise in brand adaptation and digital innovation by creating a distinctive app icon for ZEMA. This task involved a creative reinterpretation of the existing ZEMA logo, transforming it into a visually compelling app icon that resonates with the digital audience. My approach blended the essence of the original brand identity with the nuances of mobile interface aesthetics.
Utilizing advanced design tools and a keen understanding of digital platform requirements, I meticulously designed an icon that not only aligned seamlessly with the brand's visual language but also ensured instant recognition and user engagement in the digital app space. This project showcased my ability to seamlessly integrate traditional branding elements into modern digital formats, reflecting both adaptability and a forward-thinking design approach.
Branding Design
Logo Creation
Celebrating 20 Years
Logo Creation
Celebrating 20 Years
In my role as a graphic designer, I had the distinct opportunity to rejuvenate the ZE PowerGroup Inc. logo, commemorating their 20-year anniversary. This project was a blend of respect for the company's heritage and a forward-looking approach. I utilized advanced design techniques to modernize the logo while preserving its original essence, ensuring it continued to symbolize the company's robust legacy and industry leadership.
The process involved intricate design choices, from selecting contemporary colour schemes to refining typography, ensuring every element reflected the company's evolution over two decades. This refreshed logo not only marked a significant milestone but also served as a visual testament to the company's enduring commitment to innovation and excellence. The new design was strategically leveraged across various mediums, from digital platforms to print materials, amplifying the celebratory message and reinforcing the company's brand identity in the minds of clients, partners, and employees.
Print & UX Design
DataWatch Print & Online Magazine Creation
Monthly Educational & News-Oriented Publication
DataWatch Print & Online Magazine Creation
Monthly Educational & News-Oriented Publication
During my tenure as Senior Graphic Designer, I spearheaded the creation of a dynamic monthly magazine publication, elevating ZE PowerGroup's position as an industry frontrunner. This initiative not only expanded our customer base but also solidified relationships with existing clientele, amplifying brand recognition and fostering enhanced customer loyalty.
Leveraging Adobe InDesign, I meticulously crafted a visually captivating template, garnering executive approval. Subsequently, I seamlessly integrated content from our adept copywriters, accentuating articles with pertinent stock photography and integrating sophisticated charts derived from ZE PowerGroup's proprietary software. Additionally, strategic placements of ad creatives spotlighted ZE's Lunch-n-Learns, user forums, and pivotal marketing campaigns.
Datawatch Website
