Beyond the Rack is the largest free Canadian private shopping club with 1.5 million active members in 2010 in Canada and the US.
Context
Client Work on behalf of Beyond the Rack, 2010-2012.
Client Work on behalf of Beyond the Rack, 2010-2012.
Contributions
Logos & Branding
Website Design
UX/UI Design
Email Templates & Landing Pages
Logos & Branding
Website Design
UX/UI Design
Email Templates & Landing Pages
Collaborators
Vice President Marketing Department
Copywriters
Web Developpers
Social Media Specialist
Graphic Designers
Printers
Vice President Marketing Department
Copywriters
Web Developpers
Social Media Specialist
Graphic Designers
Printers
The Project
Cliquesave E-commerce Launch
Launched in Toronto 2011
Cliquesave E-commerce Launch
Launched in Toronto 2011
My Design Responsibilities
In collaboration with programmers and copywriters, our team developed a comprehensive suite of website elements for Cliquesave, including sign-in pages, various web page templates like offers and FAQs, payment gateways, and email templates. As the UX/UI designer, my role was pivotal in shaping the user experience with the service, where I meticulously designed wireframes that addressed space utilization, content hierarchy, available functionalities, and user behaviours. These wireframes acted as essential guides for the programmers.
In collaboration with programmers and copywriters, our team developed a comprehensive suite of website elements for Cliquesave, including sign-in pages, various web page templates like offers and FAQs, payment gateways, and email templates. As the UX/UI designer, my role was pivotal in shaping the user experience with the service, where I meticulously designed wireframes that addressed space utilization, content hierarchy, available functionalities, and user behaviours. These wireframes acted as essential guides for the programmers.
The brand identity was carefully crafted, encompassing logo design, font selection, and color scheme. My responsibilities also extended to creating assets for events and overseeing media production, all while upholding strong public relations management.
Branding Design
Logo & Branding Creation
Designing the Identity
Logo & Branding Creation
Designing the Identity
In collaboration with clients and utilizing Adobe Illustrator, I developed their corporate branding and logo, intricately weaving their preferences and ideas into the design's core. This client-centric approach formed the foundation of the logo's concept.
Upon approval of the revised logo, I compiled an extensive brand style guide. This guide encompassed critical elements such as typography, colour palette, tone of voice, and mission statement, establishing a set of rules that shaped the brand's overall aesthetic. These guidelines were instrumental in assisting the client to forge a brand identity that was consistently recognizable and resonant across various platforms.
UX/UI Design
Website Design
Crafting an Impactful B2C Branded Layout
Website Design
Crafting an Impactful B2C Branded Layout
In collaboration with programmers, I developed mock-ups of the website and presented various options to stakeholders. As the UX/UI designer, my role was to shape the user experience, creating wireframes that meticulously considered space utilization, content hierarchy, available functionalities, and user behaviours. These wireframes, serving as detailed blueprints, guided our programmers in their development process.
We conducted extensive A/B testing to determine the most effective approach for Cliquesave, tailoring our marketing strategy to the platform's unique context. In partnership with developers, I focused on defining the user experience across Cliquesave's services and products, building interfaces in Adobe Photoshop that aligned with the brand and provided necessary graphics to the development team.
Collaborating closely with a developer, we designed a website that not only stayed true to the brand identity but also featured strong call-to-actions, an easily navigable menu, and a layout that was visually easy to scan and interact with.
UX/UI Design
Email Template Creation & Production
Where Creativity Meets Clarity
Email Template Creation & Production
Where Creativity Meets Clarity
My expertise in art direction has been honed through designing effective email templates for both weekly and daily circulations. These designs are finely tuned to enhance key metrics such as demand, engagement, and traffic. In the digital world, where email accounts outnumber Facebook and Twitter combined threefold, it's clear that email remains a critical channel for achieving conversions and maximizing ROI.
Email's true power lies in its ability to facilitate targeted communication, a stark contrast to the more general approach of social media networks. Seasonally, I engage in the process of updating and refreshing these email templates. Utilizing Adobe Photoshop, I create a variety of design concepts and present them to stakeholders. Once approved, I integrate these designs flawlessly, ensuring they meet our brand's evolving aesthetic and technical requirements
