AAXLL Supply Company holds full licensing from Health Canada for the distribution of medical cannabis products and boasts ownership of 29 trademarks.
Context
Work on behalf of AAXLL Supply Company, 2019
Work on behalf of AAXLL Supply Company, 2019
Contributions
Product Mock-ups
Branding Guidelines
Packaging & Labels
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes
Product Mock-ups
Branding Guidelines
Packaging & Labels
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes
Collaborators
Partners, AAXLL
Developers
Copywriters
Social Media Managers
Partners, AAXLL
Developers
Copywriters
Social Media Managers
The Project
Branding & Omni-channel Marketing for Dani Pepper
Elevating Dani Pepper, Building Success from the Ground Up
Branding & Omni-channel Marketing for Dani Pepper
Elevating Dani Pepper, Building Success from the Ground Up
My Design Responsibilities
At Dani Pepper, a brand focused on wellness and lifestyle products for women, I played a pivotal role in the design of key website assets, working in close collaboration with partners and developers. My responsibilities included creating eye-catching banners, detailed product mock-ups that vividly represented our products, and user-friendly icons to enhance the website's usability. In addition to these digital tasks, I was also responsible for overseeing the packaging design and print marketing materials. In this capacity, I ensured that every aspect of our visual presentation was consistent, high-quality, and faithfully represented the Dani Pepper brand ethos across all touch-points. This holistic approach to design underscores my commitment to maintaining brand integrity and delivering compelling graphic design solutions.
At Dani Pepper, a brand focused on wellness and lifestyle products for women, I played a pivotal role in the design of key website assets, working in close collaboration with partners and developers. My responsibilities included creating eye-catching banners, detailed product mock-ups that vividly represented our products, and user-friendly icons to enhance the website's usability. In addition to these digital tasks, I was also responsible for overseeing the packaging design and print marketing materials. In this capacity, I ensured that every aspect of our visual presentation was consistent, high-quality, and faithfully represented the Dani Pepper brand ethos across all touch-points. This holistic approach to design underscores my commitment to maintaining brand integrity and delivering compelling graphic design solutions.
Visual Design
Product Mock-ups
Infusing Flavours & Ideas
Product Mock-ups
Infusing Flavours & Ideas
Leveraging my expertise in graphic design, I developed cost-effective product mock-ups as a practical alternative to conventional photo studio sessions, ensuring their seamless integration into our website as striking product displays. Utilizing advanced 3D packaging rendering techniques, I skillfully applied the approved artwork in Photoshop to create realistic representations. To further contextualize and enhance the appeal, I incorporated relevant stock images that represented the associated flavors.
More than just aesthetic enhancements, these visuals functioned as critical touch-points. They provided valuable insights into how stakeholders and potential users perceived the product's design and presentation. This strategic approach not only optimized resource utilization but also significantly contributed to a deeper understanding of our audience's engagement with the product's visual narrative.
Print Design
Packaging Production
Visual Brand Integrity & Consistency
Packaging Production
Visual Brand Integrity & Consistency
As the guardian of visual brand integrity, I ensured seamless uniformity and consistency across all communication channels. My expertise in graphic design was pivotal in creating alluring packaging for a variety of sizes and five unique brand identities, maintaining a commitment to excellence at every stage of production.
My responsibilities transcended traditional design boundaries. I engaged in exhaustive research on packaging trends, executed thorough cost analyses, and developed strategic budgeting plans. My adept negotiation skills were instrumental in managing pricing and logistical aspects. Additionally, I cultivated and maintained strong relationships with suppliers both within the USA and in China, guaranteeing effective collaboration and optimal results. My comprehensive approach to packaging design and production not only reinforced brand identity but also optimized operational efficiency and cost-effectiveness.
Dani Pepper Packaging
Dani Pepper Packaging
Dani Pepper Packaging
Dani Pepper Packaging
Dani Pepper Packaging
Dani Pepper Packaging
Print Design
Label Design
Visual Brand Consistency
Label Design
Visual Brand Consistency
As an accomplished Art Director, I skillfully steered a multitude of projects, from conceptualization to execution, in the realms of packaging, labeling, and product mock-ups. My proficiency in graphic design was key to ensuring that each custom product label was in strict adherence to brand guidelines, thereby reinforcing brand identity and distinctiveness. This meticulous approach significantly contributed to increased sales growth. Operating within stringent timelines, I adeptly handled the challenges of designing for compact packaging spaces, ensuring each design communicated clarity and professionalism while maximizing visual impact.
Label & Mock-up
Label & Mock-up
Label & Mock-up
Social Media Design
Social Media Posts
Brand-Centric Content
Social Media Posts
Brand-Centric Content
As a dedicated graphic designer deeply committed to upholding the brand's essence, I meticulously conceptualized and executed superior-quality, innovative visual content for social media platforms. My approach involved a keen understanding of the brand's core identity, which I translated into visually engaging and creative assets. These designs played a pivotal role in enhancing audience engagement, capturing the attention of viewers and encouraging interaction as they scrolled through their social media feeds.
My creative process was data-driven and audience-focused, allowing me to create content that resonated with our target demographic. I employed a variety of design techniques, including compelling imagery, animation, and typography, to create a dynamic and aesthetically pleasing online presence. This strategic utilization of visuals not only reinforced the brand's identity but also fostered a deeper connection with the audience, leading to increased engagement and a stronger online community.
The success of these social media assets was evident in the measurable increase in likes, shares, comments, and overall viewer engagement. This achievement underscored my ability to blend artistic skill with marketing acumen, ensuring that each piece of content not only looked exceptional but also effectively communicated the brand's message and values.
Campaign Design
Banner Ad Campaigns
Impactful Visuals to Boost Customer Engagement
Banner Ad Campaigns
Impactful Visuals to Boost Customer Engagement
In my role as a graphic designer, I diligently developed and executed high-quality, inventive banner ad campaigns that aligned with the brand's fundamental identity. Through meticulous monitoring of Click-Through Rates (CTRs) and the strategic implementation of A/B testing, I ensured that our marketing initiatives consistently engaged our target audience. My approach involved crafting tailored banner designs for diverse platforms, including male-centric and wellness websites, to maximize impact and audience engagement.
My expertise extended to creating captivating banner advertisements for a range of digital channels, including dedicated email campaigns, Google Ads, Amazon promotions, and third-party platforms. This multifaceted approach was instrumental in driving increased customer traffic, boosting product sales, and capturing the target audience's attention effectively. Each banner ad was not only visually appealing but also strategically designed to resonate with the specific audience of each platform, reflecting my commitment to enhancing brand visibility and achieving marketing objectives through thoughtful and skillful graphic design.
Print Design
Direct Mail & Drop Box Design
Creative, On-Brand Omni-channel Assets
Direct Mail & Drop Box Design
Creative, On-Brand Omni-channel Assets
As a seasoned graphic designer specializing in print design, I have consistently demonstrated expertise in creating compelling assets for drop box and direct mail campaigns. My approach involved meticulously designing postcards that artfully combined product features and flavour profiles, ensuring a cohesive and appealing presentation. Focused on maximizing return on investment, I strategically targeted a specific niche audience with these designs.
In a display of resourceful efficiency, I repurposed the same postcards for use in both direct mail initiatives and drop box shipments. This not only streamlined our marketing efforts but also maintained brand consistency across different channels. Each postcard was intricately detailed, featuring engaging promotional content and a traceable promotional code. This integration not only bolstered user engagement but also allowed us to track the effectiveness of our campaigns, embodying my commitment to producing high-quality, impactful, and measurable print design solutions.
Direct Mail/Drop Box Assets
Direct Mail/Drop Box Assets
Direct Mail/Drop Box Assets
Icon Design
Charts & Icons
Coherence & Consistency
Charts & Icons
Coherence & Consistency
In my role as a graphic designer, I adeptly addressed the complexity of the product offerings by creating a suite of icons that effectively conveyed nuanced messages, enhancing user engagement and efficiently utilizing screen space. This strategic shift from text-heavy content to intuitive visual symbols significantly streamlined user comprehension and navigation.
Each icon was thoughtfully designed to distill the unique benefits of CBD products into easily recognizable graphics, contributing to an intuitive and user-friendly website experience. This approach not only made the content more accessible but also guided users through the website with ease, demonstrating my ability to blend aesthetic appeal with functional design in creating digital assets that enhance user interactions and facilitate clear communication.
Icon Creation
Icon Creation
Print Design
Brochures
Comprehensive Showcase of Product Details
Brochures
Comprehensive Showcase of Product Details
Leveraging the sophisticated features of Adobe InDesign, I skillfully created brochures that transcended their role as marketing materials, evolving into engaging narratives for our customers and investors. With a strategic mindset, I ensured these brochures were accessible online as downloadable PDFs, thereby extending their reach and accessibility.
These brochures acted as dynamic instruments, eloquently conveying the brand’s story and product offerings to our target audience. My role extended beyond design; I was instrumental in cultivating and maintaining relationships with our printing partners, guaranteeing exceptional quality control throughout the production process. This meticulous approach to both design and collaboration underscored my commitment to excellence in every aspect of graphic design.
