Flair Airlines is a Canadian ultra-low-cost carrier headquartered in Edmonton, Alberta.
Context
Work on behalf of Flair Airlines as a freelance Senior Graphic Designer, 2024
Work on behalf of Flair Airlines as a freelance Senior Graphic Designer, 2024
Contributions
• Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
• Conducted market research to define buyer's personas and understand the target audience.
• Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition
• Assembled a powerpoint presentation presenting data-driven decisions and key metrics
• Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
• Conducted market research to define buyer's personas and understand the target audience.
• Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition
• Assembled a powerpoint presentation presenting data-driven decisions and key metrics
Collaborators
Project Managers
Art Director
Project Managers
Art Director
The Project
Blog Re-design, Presentation Powerpoint & Banner Ad Campaign
Elevating An Online Presence
Blog Re-design, Presentation Powerpoint & Banner Ad Campaign
Elevating An Online Presence
My Design Responsibilities
I played a pivotal role in the 'Flair Savings Counter' campaign, where I designed a unique and memorable logo, ingeniously substituting the 's' with dollar signs to emphasize the financial aspect of the campaign. In alignment with the established colour schemes, I developed an array of comprehensive marketing materials suitable for omni-channel distribution. This included designing visually striking billboards, creating animated website banners, and producing engaging content for social media platforms.
Additionally, to present my design concepts and strategies effectively, I meticulously prepared a custom PowerPoint presentation. This presentation was carefully constructed to showcase innovative strategies, specifically focused on enhancing the user experience. My comprehensive skill set, encompassing a broad range of design and user interaction capabilities, positions me as a valuable contributor, uniquely equipped to drive significant impact on high-stakes projects. My commitment to blending creative design with user-centric approaches underscores my ability to deliver compelling and effective graphic design solutions.
UX/UI Design
Website Banners
Crafting Impactful Brand Experiences
Website Banners
Crafting Impactful Brand Experiences
Leveraging the iconic circular motif from Flair Airline's logo, I initiated a creative venture to conceptualize and execute the 'Flair Savings Counter' campaign. This project entailed animating a captivating banner for the corporate website and engaging in the nuanced process of conceptual development.
My approach was characterized by an unwavering commitment to detail and precision. I developed the entire creative concept with a keen focus on ensuring alignment with Flair Airline's brand identity and strategic goals. This methodical process resulted in a unified and compelling design proposal that significantly resonated with stakeholders.
Throughout this endeavour, my dedication to integrating this innovative concept into our broader proposal was paramount. My objective extended beyond merely highlighting the visual allure of the concept; it encompassed articulating its strategic significance and alignment with the brand’s objectives. This initiative demonstrated my adeptness in not only crafting visually stunning designs but also weaving them into overarching business strategies. My efforts were geared towards enhancing the company’s growth and reinforcing its market position, showcasing my proficiency in merging graphic design excellence with business acumen.
Email Design
Email Banner Ad Campaigns
Inbox Impact: Email Banner Excellence
Email Banner Ad Campaigns
Inbox Impact: Email Banner Excellence
I proficiently created both animated and static versions of email banner modules, showcasing a strategic and nuanced approach to design. My methodology involved the innovative use of the circular motif from the company's logo, subtly repurposed as a watermark in the background, enhancing visual depth and brand connection.
Furthermore, I skillfully incorporated the 'Flair Savings Counter' logo into the design, masterfully adapting its colour scheme to align with the corporate purple. This thoughtful adaptation was a deliberate strategy to mitigate campaign fatigue while maintaining a strong thread of brand consistency and recognition. This blend of creativity and strategic foresight in my designs exemplifies my commitment to aligning graphic design with overarching brand objectives.
Presentation Design
Powerpoint Presentation
Designing Clarity
Powerpoint Presentation
Designing Clarity
I developed a meticulously designed PowerPoint presentation, specifically crafted to engage and captivate the stakeholders. Understanding the critical importance of visual aids in the effective communication of complex information, I focused on creating a design that would not only engage but also empower the presenter.
Through the strategic integration of concise yet powerful visuals, informative infographics, and critical data points, I ensured a fluid and coherent flow of the presentation. This deliberate structure facilitated the presenter in maintaining a clear and organized narrative, contributing to the optimal progression of the meeting.
Additionally, every design element was carefully chosen and placed to capture and hold the audience's undivided attention, thereby highlighting key messages and fostering a stronger engagement with the presented content. This approach underscored my commitment to leveraging graphic design as a tool for enhancing communication and connection within a professional setting.
Social Media Design
Banner Ad Campaign for Social Media Channels
Boosting Brands Through Social Banner Brilliance
Banner Ad Campaign for Social Media Channels
Boosting Brands Through Social Banner Brilliance
I spearheaded the creation of animated social media campaign assets, meticulously tailored to meet the unique specifications of different social media platforms. Utilizing the 'Flair Savings Counter' logo, which I personally designed, I strategically integrated watermarked circles to echo the cohesive branding approach evident across our marketing materials.
My focused commitment to maintaining brand consistency and impact is evident throughout the campaign. This dedication highlights my ability to deliver superior quality in every facet of my work, ensuring that each element not only aligns with but also enhances the overall branding strategy. My role in this project exemplifies my expertise in crafting visually compelling and strategically coherent design solutions for diverse digital platforms.
Large Format Print Design
Static Outdoor Billboard
Bold Impressions, Grand Statements
Static Outdoor Billboard
Bold Impressions, Grand Statements
Leveraging the unique 'Flair Savings Counter' logo that I meticulously designed, I adeptly incorporated the corporate lime green colour, ensuring seamless alignment with our comprehensive branding strategy that spans across all marketing materials. My steadfast commitment to fostering a cohesive and engaging brand identity is evident throughout the campaign. This dedication exemplifies my relentless pursuit of excellence, showcasing my proficiency in creating harmonious and impactful graphic design elements that resonate with and enhance the overall branding narrative.
