DataWatch - Publishing

Transformed DataWatch into a monthly magazine, positioning ZE PowerGroup as an industry leader through impactful design and content creation.

DataWatch was a monthly publication featuring articles on energy, commodities and various other markets.

Context
Work on behalf of ZE PowerGroup Inc. as Team Lead, 2013-2016

Contributions
UX/UI Design
Website Design
Blog Layout
Monthly Email Newsletter Design
Magazine Layout/Desktop Publishing
Interactive PDF Creation

Collaborators
Director of Marketing & Editor in Chief
CFO

The Project
DataWatch Monthly Magazine Creation
Positioning ZE PowerGroup as an Industry Pioneer

My Design Responsibilities

During my first year, I rapidly rose to the position of Team Lead in the Marketing Department. I focused on employing evidence-based strategies and fostering a collaborative team environment, which played a crucial role in significantly boosting our digital presence and engagement. My leadership was pivotal in producing a standout monthly publication, developing insightful blog content, driving impactful email campaigns, and maintaining a constantly updated and relevant website.

One of my key accomplishments was the transformation of the company's monthly DataWatch publication. By shifting from Word to Adobe InDesign, we significantly improved its visual appeal and user experience, transitioning it into an interactive PDF format. This change led to a remarkable 83% increase in subscriptions.

Working closely with a skilled team that included two copywriters and two developers, we successfully managed the monthly release of the magazine across various channels, including email, blog, interactive PDFs, and print. Furthermore, I focused on building and maintaining essential relationships with suppliers and printers, implementing strategic initiatives that enhanced business growth, integration, and scalability.

UX/UI Design
DataWatch Website Design
Developing a Branded B2B Online Presence with Impact

In my role collaborating with programmers, I spearheaded the website's mock-up phase and presented various design iterations to stakeholders. As a dedicated UX/UI designer, I meticulously crafted wireframes, emphasizing strategic space allocation, content prioritization, and user-centric functionalities. These detailed wireframes served as foundational blueprints, guiding our development team with clarity and precision.

Beyond the foundational designs, I consistently focused on optimizing user engagement. This involved leveraging various channels such as videos, weekly email campaigns, monthly newsletters, and blogs to drive website traffic. Additionally, through rigorous A/B testing tailored to DataWatch's unique context, we refined our strategies, ensuring optimal user experience and engagement.

Collaboration with developers was key. Together, we delved deep into defining the user journey, ensuring seamless interactions with DataWatch's suite of services and products. Utilizing Adobe Photoshop, I meticulously designed interfaces, embedding our brand's identity, and provided developers with high-quality graphics to bring our vision to life.

UX/UI Design
DataWatch Online Blog Design
Seamless Mobile-Compatible Presentation

During my tenure with the company, in collaboration with the programming team, I spearheaded the development of the DataWatch blog. This strategic initiative not only fortified our online footprint but also positioned DataWatch as an authoritative voice within the industry. As a result, we effectively magnetized a higher caliber of leads to our corporate site, further cementing our reputation and influence in the market.

Print Design
DataWatch Magazine Creation
Monthly Educational & News-Oriented Publication

During my tenure as Senior Graphic Designer, I spearheaded the creation of a dynamic monthly magazine publication, elevating ZE PowerGroup's position as an industry frontrunner. This initiative not only expanded our customer base but also solidified relationships with existing clientele, amplifying brand recognition and fostering enhanced customer loyalty.

Leveraging Adobe InDesign, I meticulously crafted a visually captivating template, garnering executive approval. Subsequently, I seamlessly integrated content from our adept copywriters, accentuating articles with pertinent stock photography and integrating sophisticated charts derived from ZE PowerGroup's proprietary software. Additionally, strategic placements of ad creatives spotlighted ZE's Lunch-n-Learns, user forums, and pivotal marketing campaigns.

Interactive PDF Design
DataWatch Magazine Interactive PDF Creation
Monthly Educational & News-Oriented Publication, Online

In the course of crafting our monthly publication, we ingeniously developed interactive PDF versions that seamlessly integrated with our website. These digital editions boasted intuitive table of contents tabs, allowing readers to effortlessly navigate through distinct categories, enhancing user experience and accessibility.

UX/UI Design
Email Template Creation & Production
Mobile-Optimized Designs for Software Promotion, Events & Updates

I spearheaded the management and enhancement of our email templates, meticulously overseeing a production schedule where success was gauged by demand, engagement, and traffic metrics. In my role as Team Lead, I orchestrated and innovated corporate email campaigns that resonated with our target audience.

Leveraging Adobe Photoshop, I skillfully crafted layouts that seamlessly integrated copy from our talented copywriting team with high-quality imagery sourced from stock photography. Upon securing approval from the Editor-in-Chief, I collaborated closely with our programming team to ensure flawless email execution, leading comprehensive quality assurance measures to guarantee optimal visual and functional excellence.

Icon Design
DataWatch Mobile App Icon
Seamless Mobile-Compatible

Building upon the foundation of the established Datawatch template, I crafted a distinctive and visually captivating icon specifically tailored for the Datawatch App. By leveraging the core elements and design principles of the existing template, I ensured coherence with the brand's identity while infusing fresh creativity to encapsulate the essence and functionality of the application.

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