AAXLL Supply Company is fully licensed by Health Canada for the sale of medical cannabis products with 29 Trademarks.
Context
Work on behalf of AAXLL Supply Company, 2019
Work on behalf of AAXLL Supply Company, 2019
Contributions
Website Assets
Product Mock-ups
Branding Guidelines
Packaging
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes
Charts
Website Assets
Product Mock-ups
Branding Guidelines
Packaging
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes
Charts
Collaborators
Partner, AAXLL
Developers
Copywriters
Social Media & Project Managers
Partner, AAXLL
Developers
Copywriters
Social Media & Project Managers
The Project
Branding & Omni-channel Marketing for Balance CBD
Building Balance CBD from the Ground Up with Successful Branding
Branding & Omni-channel Marketing for Balance CBD
Building Balance CBD from the Ground Up with Successful Branding
My Design Responsibilities
I collaborated closely with project managers and developers to meticulously design and curate website assets such as banners, product mock-ups, and icons. My focus was on augmenting both the user experience and the aesthetic allure of these digital elements. Additionally, I rigorously maintained the integrity and consistency of our packaging and print marketing materials. This meticulous attention to detail ensured a unified and sophisticated brand representation across all communication touch-points, reinforcing our commitment to delivering a premium brand experience.
I collaborated closely with project managers and developers to meticulously design and curate website assets such as banners, product mock-ups, and icons. My focus was on augmenting both the user experience and the aesthetic allure of these digital elements. Additionally, I rigorously maintained the integrity and consistency of our packaging and print marketing materials. This meticulous attention to detail ensured a unified and sophisticated brand representation across all communication touch-points, reinforcing our commitment to delivering a premium brand experience.
UX/UI Design
Website Banners
Spotlighting Featured Products in a Carousel Display
Website Banners
Spotlighting Featured Products in a Carousel Display
In my role, I strategically designed homepage banners with a focus on highlighting and accentuating particular products, meticulously blending product imagery with graphics that vividly portrayed each item's unique flavour profile. Collaborating closely with developers, we successfully created a unified and dynamic website experience. This collaborative effort was instrumental in fostering innovative design solutions and broadening our creative perspectives, resulting in a visually compelling and engaging online presence.
Website Banners
Website Banners
Website Banners
Website Banners
Visual Design
Product Mock-ups
Infusing Distinct Flavours into Visual Representations
Product Mock-ups
Infusing Distinct Flavours into Visual Representations
As a proficient graphic designer, I executed product mock-ups as an economical alternative to conventional photography sessions, ensuring their flawless integration into our website's product displays. Utilizing advanced 3D packaging renderings, I skillfully integrated approved artwork using Photoshop, enriching the realism with meticulously chosen, flavour-related stock images. These mock-ups transcended basic visual representation, functioning as vital tools for gaining insights into stakeholder and potential consumer perceptions regarding the product's aesthetic allure and overall appeal.
Website Packaging and Flavour Mock-ups
Website Packaging and Flavour Mock-ups
Website Packaging and Flavour Mock-ups
Website Packaging and Flavour Mock-ups
Website Packaging and Flavour Mock-ups
Website Packaging and Flavour Mock-ups
Print Design
Packaging Production
Crafting Packaging Excellence
Packaging Production
Crafting Packaging Excellence
As a dedicated packaging designer, I skillfully executed the creation of engaging packaging solutions for five unique brands, each varying in size. My commitment to excellence was unwavering throughout the entire manufacturing process. This role entailed conducting thorough research on current packaging trends, performing detailed cost analyses, and managing budgets with precision. Additionally, I adeptly navigated strategic price negotiations and cultivated strong relationships with suppliers in both the USA and China, ensuring a seamless and effective production cycle.
Packaging Mock-ups
Packaging Mock-ups
Print Design
Mylar Bag Design
Safeguarding Food Packaging Integrity
Mylar Bag Design
Safeguarding Food Packaging Integrity
In my capacity as a packaging designer, I developed and implemented sophisticated design solutions for packaging and trims, focusing particularly on the creation of custom stand-up Mylar bags. These bags were meticulously designed with a keen emphasis on preserving product freshness. My role encompassed the entire process, from initial research and concept development to the final production stage. Throughout this journey, I took the lead in conceptualizing and refining the Mylar bag designs, ensuring they met our high standards of innovation and functionality. I was also responsible for effectively communicating these designs and their benefits to key stakeholders.
Print Design
Label Design
Elevating Packaging Excellence
Label Design
Elevating Packaging Excellence
I specialized in creating bespoke product labels that were instrumental in strengthening our brand's identity and distinctiveness in the marketplace. My approach to label design and production was both meticulous and cost-efficient, significantly contributing to an increase in sales and enhanced brand visibility. Utilizing Adobe Illustrator, I skillfully developed a wide range of packaging and label designs. Throughout this process, I maintained a steadfast commitment to upholding a consistent brand identity, adeptly navigating the challenges posed by limited label space. My efforts ensured that each product distinctly resonated with our brand's ethos, thereby reinforcing our market presence.
Social Media Design
Social Media Posts
Crafting Visually Captivating Content
Social Media Posts
Crafting Visually Captivating Content
In my role as a social media designer, I dedicated myself to preserving the core essence of our brand while creating exceptional and visually arresting social media content, encompassing both static imagery and engaging animations. These carefully curated visuals were designed to capture the audience's attention and substantially increase engagement as they smoothly interacted with their feeds.
Through strategic collaborations with influencers, we injected life and energy into our content, successfully highlighting our products and brand story. This method provided our followers with an enriched and thorough understanding of what the company offers, from alluring product displays to intriguing recipes and insightful content. My focus was on delivering a cohesive and captivating brand experience across all social media platforms.
Social Media Assets
Social Media Assets
Social Media Assets
UX/UI Design
Banner Ad Campaigns
Boosting Customer Traffic
Banner Ad Campaigns
Boosting Customer Traffic
As an online banner designer, I developed and executed high-quality, inventive concepts for banner advertising campaigns, meticulously tracking Click-Through Rates (CTRs) and employing A/B testing to refine marketing effectiveness. I specialized in creating customized banners for a variety of platforms, ranging from male-centric websites to wellness-focused sites, ensuring that each design effectively connected with its intended audience, thereby maximizing engagement and impact.
I crafted captivating banner advertisements, specifically designed for targeted emails, Google Ads, Amazon promotions, and various third-party platforms. My strategic approach was focused on enhancing customer engagement, driving product sales, and capturing the attention of our target demographics. My commitment to innovative design and data-driven strategies was instrumental in elevating the reach and success of our digital marketing efforts.
Banner Ads
Banner Ad
Banner Ads
Print Design
Direct Mail & Drop Box Design
Creative & Consistent Omni-Channel Marketing Assets
Direct Mail & Drop Box Design
Creative & Consistent Omni-Channel Marketing Assets
In my capacity as a graphic designer, I developed print assets for both drop box and direct mail campaigns, adeptly emphasizing the synergy between product features and flavour profiles. These designs were enhanced with appealing coupon codes and showcased new product offerings. To maximize return on investment and effectively engage our niche audience, we implemented a strategic approach by utilizing the same postcard designs for both direct mail efforts and drop box distributions. This tactic ensured brand consistency and reinforced our marketing message across different channels.
Direct Mail Postcard & Drop Box
Direct Mail Postcard & Drop Box
Direct Mail Postcard & Drop Box
Direct Mail Postcard & Drop Box
Digital Illustration Design
Charts & Icons
Visual Communication Across Functions
Charts & Icons
Visual Communication Across Functions
Leveraging my expertise in digital illustration, I meticulously created charts and icons to enhance consumer understanding and engagement with our product range. My approach encompassed the entire design process, from in-depth research and thorough testing to the final visual execution. These corporate assets, crucial for our marketing efforts, were thoughtfully integrated into a wide array of materials.
Recognizing the complexity of certain products, I designed icons that conveyed key messages succinctly, thereby optimizing the use of both digital and print space. My strategy involved replacing text-heavy sections with easy-to-understand symbols, significantly improving user comprehension and navigation. Each icon was carefully crafted to represent the unique benefits of our CBD products, contributing to a more intuitive user experience on our website. This focus on visual clarity not only streamlined user interaction but also reinforced our brand's commitment to accessible and user-friendly design.
Icon Creation
Icon Creation
Branding Design
Branding Guidelines
Defining Palette, Typography & Usage Insights
Branding Guidelines
Defining Palette, Typography & Usage Insights
In the context of launching a new product, I played a pivotal role in the ongoing refinement of its branding and logo. Demonstrating meticulous attention to detail, I developed a comprehensive brand style guide. This guide meticulously detailed key brand elements including typography, color palette, tone of voice, and mission statement. Serving as a definitive framework, these brand guidelines were instrumental in establishing and maintaining a cohesive and recognizable brand identity for our client across various platforms. This strategic approach underscored the importance of consistency in brand representation, ensuring a unified and impactful brand presence in the market.
Print Design
Brochures, White-papers & Corporate Stationary
Comprehensive Product References
Brochures, White-papers & Corporate Stationary
Comprehensive Product References
Leveraging Adobe InDesign, I meticulously designed brochures that served as effective marketing tools for clients and potential investors. Where strategically advantageous, I transformed these materials into interactive PDFs, available digitally to enhance accessibility and engagement. This method provided a dynamic and impactful means of communication, thoughtfully tailored to meet the needs and preferences of our target audience. This approach not only optimized the reach and effectiveness of our marketing efforts but also demonstrated my proficiency in creating versatile and engaging graphic design solutions.
Print and Interactive PDF brochure
Print and Interactive PDF brochure
Print and Interactive PDF brochure
