Limelight Marketing specializes in catering to the real estate industry for marketing solutions.
Context
Freelance Lead Designer, Limelight Marketing 2018-2019
Freelance Lead Designer, Limelight Marketing 2018-2019
Contributions
Logo Design & Branding Guidelines
Postcards & Direct Mail
Corporate Stationary; Business Cards, Letterhead, Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Signage
Corporate Marketing Assets; Pitch Decks, Proposals
Logo Design & Branding Guidelines
Postcards & Direct Mail
Corporate Stationary; Business Cards, Letterhead, Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Signage
Corporate Marketing Assets; Pitch Decks, Proposals
Collaborators
COO Limelight Marketing
Web Designers & Developers
COO Limelight Marketing
Web Designers & Developers
The Project
Tailored Marketing Solutions
Empowering Real Estate Agents, Agencies & Small Businesses
Tailored Marketing Solutions
Empowering Real Estate Agents, Agencies & Small Businesses
My Design Responsibilities
As a graphic designer with a focus on niche audience engagement, I orchestrated a diverse portfolio of marketing collateral. This involved extensive cross-functional collaboration with programmers and copywriters to sculpt brand strategies and establish coherent guidelines. My approach leveraged a refined aesthetic sensibility and production acumen, streamlining workflows through the development and refinement of versatile templates based on fundamental design principles.
My involvement extended across multiple channels, encompassing website design, presentation aids, brochures, postcards, logos, and social media content. For specific clients, I crafted comprehensive visual identities, incorporating unique colour schemes, typography choices, and a variety of design elements to establish a distinct brand presence.
In addition, I played a pivotal role in reinvigorating social media channels, forging unified brand narratives, and creating impactful graphics to enhance visibility and foster revenue growth. My proactive approach, coupled with effective problem-solving skills, enabled me to integrate feedback constructively. Exhibiting strong leadership and fostering collaborative relationships with colleagues, printers, and suppliers were also key aspects of my role.
Postcard Template
Postcard Template
Postcard Template
Branding Design
Crafting Consistent Visual Identities
Cohesive Visual Identities, One Element at a Time
Crafting Consistent Visual Identities
Cohesive Visual Identities, One Element at a Time
In collaboration with clients, I employed Adobe Illustrator to meticulously craft their corporate branding and logo, ensuring each design iteration was guided by their preferences and feedback. Upon finalizing the logo, I developed an extensive brand style guide. This guide encompassed a detailed framework for typography, colour palette, tone of voice, and mission statement, establishing a definitive blueprint for a cohesive brand identity. My holistic approach to branding guaranteed consistent and recognizable presentation across diverse platforms, effectively engaging the target audience.
Print Design
Postcard Templates
Tailored Designs for Personalized Communication
Postcard Templates
Tailored Designs for Personalized Communication
In my role, I spearheaded the development of direct mail assets, focusing on the creation of versatile postcard templates designed to bolster the strategic growth of our clients' businesses. Utilizing industry-standard tools such as Adobe Illustrator and InDesign, I designed these templates with adaptability and customization in mind. Upon client selection of a preferred design, I meticulously customized each template to seamlessly align with their distinct branding and marketing objectives. This approach ensured that each communication piece was not only uniquely personalized but also strategically impactful.
Print Design
Business Card Templates
Encouraging Engagement Online & In-Person
Business Card Templates
Encouraging Engagement Online & In-Person
Leveraging my expertise in Adobe Illustrator, I have proficiently developed an extensive range of business card designs, offering clients a diverse selection to suit their unique preferences. Upon selection, each design is meticulously tailored to align with the client's individual branding and marketing objectives. My responsibilities in this role encompass more than just design; they include rigorous quality assurance of the final printed materials. I engage in active collaboration with printing services to ensure the highest standards of production. Additionally, I am committed to ensuring client satisfaction through meticulous approvals and an unwavering focus on detail, thereby guaranteeing the delivery of exceptional business cards that effectively represent each client's brand.
Business Card Template
Business Card Template
Business Card Template
Print Design
Evergreen Brochure Templates
Tailored Mass Production for Targeted Messages
Evergreen Brochure Templates
Tailored Mass Production for Targeted Messages
Employing the sophisticated capabilities of Adobe InDesign, I expertly crafted brochure templates that adeptly simplify the intricacies of real estate transactions. Tailoring each template to the specific branding and marketing requirements of our clients, I ensured a perfect alignment with their individual strategies. My responsibilities transcended the realm of design, encompassing comprehensive quality assurance of the printed brochures. I maintained effective collaborations with our printing partners to achieve the highest quality standards, coupled with a thorough client approval process. Furthermore, I enhanced accessibility and user engagement by converting these brochures into downloadable PDF formats on the client's website, thereby providing a seamless digital experience for users.
Listing Presentation Template
Listing Presentation Template
Listing Presentation Template
Print Design
2 & 4-Page Brochure Templates
Tailoring Property References for Prospective Clients
2 & 4-Page Brochure Templates
Tailoring Property References for Prospective Clients
Utilizing the advanced capabilities of Adobe InDesign, I adeptly developed a range of brochure templates, including both 2-page and 4-page layouts, meticulously tailored to meet the specific requirements of each client. These brochures were not only printed but also made accessible as downloadable PDFs on the client's website, enhancing their digital reach. In the pre-printing phase, I executed thorough file preparation, ensuring fonts were outlined and converted to the X1A PDF format, a measure taken to guarantee prints of the highest quality. The visual composition of these brochures included a blend of carefully selected stock images and client-provided content.
In response to the dynamic nature of the market, I crafted both dark and light variants of these brochures. This strategic approach was instrumental in maintaining the engagement and freshness of property presentations, especially for listings that remained on the market over extended periods. My role encompassed more than just design; I efficiently managed relationships with printing partners, vigilantly maintained quality control, and ensured the prompt delivery of these professionally crafted marketing materials.
HTML Design
HTML Email Signatures
Elevating Brand Consistency with Tailored Designs
HTML Email Signatures
Elevating Brand Consistency with Tailored Designs
Utilizing my expertise in graphic design, I meticulously created custom HTML email signatures that integrated interactive links, icons, and colours tailored to each brand's unique identity. These signatures were designed to not only elevate the professional image of email correspondents but also to encourage active engagement through their interactive elements. Carefully engineered to ensure flawless functionality across a variety of platforms and devices, these signatures mirrored the dynamism of websites, transcending the limitations of traditional graphic designs.
With a keen emphasis on optimizing user experience, I strategically refined these signatures for rapid loading, without compromising their aesthetic integrity. This approach ensured a uniform and flawless display, regardless of the device or email platform used, thereby maintaining a consistent and professional appearance in all email interactions.
Social Media Design
Social Media Identity Set-up
Unifying Brand Presence Across Platforms
Social Media Identity Set-up
Unifying Brand Presence Across Platforms
Recognizing the pivotal role of cover photos as the initial touchpoint for users on social media, I meticulously designed graphics that exude professionalism and amplify brand identity. My method entailed the creation of tailored banners, logos, and visuals, each precisely calibrated to fit the unique specifications of different social media platforms. This careful attention to detail ensured a cohesive and harmonious brand presence across all digital channels.
In addition to this, I developed versatile cover photos that seamlessly integrated essential brand elements such as logos, contact information, and mission statements, thereby enhancing their appeal and relevance. Employing Adobe Photoshop's advanced capabilities, I expertly fine-tuned profile pictures, addressing any issues with shadows, blemishes, or color inconsistencies. This meticulous process was instrumental in maintaining a polished and consistent brand image, crucial for establishing a strong and recognizable online presence.
Social Media Design
Social Media Posts
Elevating Brand Visibility, Driving Engagement
Social Media Posts
Elevating Brand Visibility, Driving Engagement
In alignment with the brand's core values, I consistently produced high-caliber, compelling social media content that resonated deeply with our target audience. My expertise in creating visually captivating images led to a marked increase in user engagement, ensuring that our content stood out amidst the digital landscape's constant stream.
My focus extended beyond mere aesthetic allure; I imbued our social media assets with vitality, effectively showcasing the unique aspects of our properties and services. By weaving a cohesive narrative and articulating the brand's ethos through these designs, I provided followers with a comprehensive understanding of the company's offerings. This strategic approach not only effectively communicated our brand story but also fostered meaningful connections with our audience, thereby enhancing our digital presence and brand affinity.
Print Design
Signage
Distinctive & Engaging Concepts
Signage
Distinctive & Engaging Concepts
Utilizing the robust capabilities of Adobe Illustrator, I meticulously crafted a diverse collection of custom realtor yard signs, varying in size and style, including variations with and without additional top sections. Additionally, I tailored A-frame and sidewalk signs to precisely align with the unique requirements of each client. These carefully designed signs not only augmented the visibility of properties but also seamlessly integrated into comprehensive marketing strategies. They embodied a delicate balance between uncluttered aesthetics and practical efficacy.
My responsibilities transcended the design process; I conducted rigorous quality assurance for all printed materials, cultivated strong collaborations with our printing partners, and ensured client satisfaction through thorough approval processes. This comprehensive approach ensured that each sign was not only visually appealing but also met the highest standards of quality and effectiveness, thereby enhancing our clients' marketing endeavours.
Print Design
Corporate Marketing Materials
Designing for Engagement & Alignment
Corporate Marketing Materials
Designing for Engagement & Alignment
In my role at Limelight, I adeptly managed the creation and refinement of the company's corporate marketing collateral, utilizing Adobe InDesign and Illustrator. My responsibilities encompassed the design and development of essential materials such as proposals, comprehensive marketing strategies, PowerPoint presentations, pitch decks, and marketing playbooks. I ensured that each piece meticulously adhered to Limelight's established brand principles and guidelines, maintaining a consistent and professional brand image across all materials.
Prior to initiating print production, I meticulously prepared each file, diligently outlining fonts and generating optimized X1A PDFs to guarantee the highest quality of print outputs. For digital assets, I expertly navigated file compression techniques to optimize online performance while steadfastly upholding our standards of high quality. This dual focus on quality and performance underscored my commitment to producing superior marketing materials that effectively represented and amplified Limelight's brand identity.
