DōMatcha offers customers a diverse selection of authentic, stone-ground Japanese green tea products and accessories.
Context
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Contributions
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Designed engaging layouts for digital content, prioritizing readability, aesthetic appeal, and user engagement. Adapted layouts to maintain usability across various platforms and devices, incorporating feedback from stakeholders and team members to refine and optimize designs.
Led the design of user interfaces (UI) for websites and mobile applications, crafting intuitive and visually striking interfaces. Developed interactive components, such as buttons, sliders, and transitions, to enhance user engagement and improve overall user experience.
Conducted user research to understand audience needs and behaviors, leveraging insights to inform design decisions. Organized content in a logical, user-friendly manner, and ensured all designs were fully responsive, delivering an exceptional user experience on desktops, tablets, and smartphones alike.
Collaborators
• Marketing Manager
• Contractors & Suppliers
• Content creators
• Graphic Designers
• Programmers
• Marketing Co-ordinators
• Marketing Manager
• Contractors & Suppliers
• Content creators
• Graphic Designers
• Programmers
• Marketing Co-ordinators
The Project
Creating Compelling Digital Designs
Mastering the Art of Visual Storytelling for the Digital Age
Creating Compelling Digital Designs
Mastering the Art of Visual Storytelling for the Digital Age
My Responsibilities
I play a key role in defining and elevating DōMatcha’s visual identity in the digital space. Through a strategic combination of creativity and technical expertise, I enhance the brand’s aesthetic appeal while improving user engagement and overall user experience. By transforming ideas into compelling visual representations, I ensure DōMatcha’s digital presence effectively communicates its values and resonates with its audience.
I play a key role in defining and elevating DōMatcha’s visual identity in the digital space. Through a strategic combination of creativity and technical expertise, I enhance the brand’s aesthetic appeal while improving user engagement and overall user experience. By transforming ideas into compelling visual representations, I ensure DōMatcha’s digital presence effectively communicates its values and resonates with its audience.
Email Design
B2B Email Template Creation & Production
Crafting Dynamic Connections Through Email Templates
B2B Email Template Creation & Production
Crafting Dynamic Connections Through Email Templates
As part of my role at Ecotrend’s affiliated company, Andrews & George, I design and produce monthly B2B email campaigns to promote DōMatcha, an authentic Japanese matcha tea, to grocery retailers across North America. Leveraging key metrics such as consumer demand, engagement levels, and website traffic, I assess the effectiveness of these campaigns and strategically tailor content to drive results.
The primary goals of these email campaigns are to encourage grocers to replenish their inventory and request product demonstrations for their staff. By equipping retail staff with in-depth product knowledge, I help enhance their ability to recommend DōMatcha to customers with confidence and accuracy.
To achieve maximum impact, I craft email content that integrates industry news, visually compelling charts, and dynamic content while strictly adhering to DōMatcha’s brand standards. I focus on creating strong calls-to-action and visually engaging graphics to enhance engagement and ensure consistent brand representation.
DoMatcha Email Creation - Design & Content
DoMatcha Email Creation - Design & Content
DoMatcha Email Creation - Design & Content
Blog Creation
Blog Writing & Layout
Crafting Stories, Building Connections
Blog Writing & Layout
Crafting Stories, Building Connections
Working with the Marketing co-ordinator, we craft blog ideas and bring them to life through a process of research, writing and posting monthly blogs about matcha tea in general. We defined our goal which is to build the DoMatcha brand through education. We want people to think of DoMatcha as the matcha experts who offer an authentic matcha experience.
Our blogs focus providing niche information about matcha, always ending the blog with a reference to a DoMatcha product with related links. Using compelling subheads, bullet points and short paragraphs, the content is scannable with actionable insights for the audience. The content is backed up with data, statistics, case studies and expert opinions.
Using relevant keywords, we target the audience we are searching for. We use infographics, charts and photos to enhance the content and ensure they all have descriptive alt text to improve accessibility and engine ranking. Finally we test the blog is responsive and works seamlessly across all devices.
