Canada Direct is an integrated marketing solutions provider with an ad agency division called AlterHealth that specialized in pharmaceutical advertising.
Context
Client Work on behalf of AlterHealth, 2007-2010
Client Work on behalf of AlterHealth, 2007-2010
Contributions
UX/UI Design
Website Design
UX/UI Design
Website Design
Collaborators
Head of Sales, AlterHealth
Project Managers
Web Developpers
Head of Sales, AlterHealth
Project Managers
Web Developpers
The Project
Pharmaceutical Marketing Materials
Bilingual Websites, United with Sales
Pharmaceutical Marketing Materials
Bilingual Websites, United with Sales
My Design Responsibilities
Owned the introduction of new tools and processes by creating effective large and small scale marketing campaigns with traditional and online assets. Targeting a niche audience and working with programmers, we created enticing and “before its time” websites with avatars that guided you through the online experience.
Owned the introduction of new tools and processes by creating effective large and small scale marketing campaigns with traditional and online assets. Targeting a niche audience and working with programmers, we created enticing and “before its time” websites with avatars that guided you through the online experience.
UX/UI Design
Website Design
Niche-Focused Websites, Designed with Expertise
Website Design
Niche-Focused Websites, Designed with Expertise
Targeting a niche audience, we designed a website with animation, divided into three categories (patient, parent and community) with sub-categories for the age of the patient. This information heavy website was designed to be a reference for the Hemophilia community. We used established branding elements from Bayer Healthcare while adhering to PAAB rules.
Working with the developer, we designed the website which maintained the brand identity while having strong call-to-actions, an easy to navigate menu and visually-scannable layout.
Website Design
Website Design
UX/UI Design
Website Design
Collaborative Creation of a Secure Website
Website Design
Collaborative Creation of a Secure Website
The website skillfully preserved the brand's identity, boasting compelling call-to-action prompts, an intuitively structured menu, and a visually engaging layout designed for ease of navigation. Serving a pivotal role in empowering clients, the website facilitated the monitoring of blood pressure levels while offering insightful recommendations for fostering a healthier lifestyle. Additionally, to foster consistent engagement and awareness, the platform incorporated a monthly email newsletter feature. This proactive communication channel served as a reminder for customers to revisit the site, enabling them to consistently record their blood pressure readings and stay informed about pertinent health insights and updates.
CV Success Website
CV Success Website
CV Success Website
